With the Q3 results in the books, we are happy to report that the Jeep® Wrangler (JL) continues to outsell the Ford Bronco. Many questioned if the Wrangler would continue its reign at the top of the off-road segment, but it appears to be Wrangler’s diverse lineup that is allowing it to maintain a lead in sales.
From Jeep 4xe plug-in electrification to V8 power straight from the factory, the Wrangler offers the most diverse choice of powertrains than any other vehicle across the Stellantis portfolio.
The lineup includes a 3.6-liter Pentastar V6 with Engine Start/Stop (ESS) or eTorque mild-hybrid technology, a turbocharged 2.0-liter inline-four-cylinder engine, a 3.0-liter EcoDiesel V6 engine with ESS, the plug-in hybrid electric (PHEV) that combines the turbocharged 2.0-liter and integrates with two electric motors and a 400-volt battery pack for 21 miles of all-electric range, and the mighty 470 horsepower 6.4-liter HEMI® V8 engine on the Rubicon 392.
On the other hand, the Bronco offers a trio of EcoBoost engines depending on the model. Those engines range from the 275-horsepower 2.3-liter EcoBoost inline-four-cylinder to a 418-horsepower twin-turbocharged 3.0-liter EcoBoost V6 in the Raptor. However, recently Ford has had several issues with Bronco engine failures.
Both vehicles continue to offer similar lineups and when Ford comes out with something like the Sasquatch Package which adds 35-inch Mud-Terrain tires, electronic-locking front and rear axles, high clearance fenders, and 17-inch Beadlock capable wheels, Jeep counters with their own take, like the Xtreme Recon Package which offers a very similar setup that includes a 4.56 rear axle ratio and Mopar accessories to hang the bigger space tire.
It seems to be driving good competition between the two automakers and only benefits the customer base.
When it comes to the official sales numbers, the Bronco has been no slouch selling a total of 31,545 units during Q3. According to Ford’s numbers, there have been 86,387 examples of the Bronco leaving U.S. dealer showrooms, thus far in 2022.
But Jeep fans continue to be loyal, with the brand selling a total of 47,659 Wranglers during the quarter (which is an increase of 4% in sales over the same time last year). That pushes the iconic model to an outstanding 147,156 units finding new homes in 2022, so far.
What may be surprising to most, is the importance of the Wrangler Unlimited 4xe. During the Q3 period, Jeep sold a total of 13,478 units of the plug-in model (or about 28% of the total Wrangler sales for the quarter).
With a difference of 16,114 units separating the two vehicles’ sales numbers, the Wrangler 4xe is more important than ever to the iconic nameplate.