1954 Dodge Firearrow IV Concept Set for Amelia Island Auction

In the vibrant era of the 1950s, American automotive innovation reached new heights, and the iconic Big Three – Chrysler, Ford, and General Motors – led the charge. At the forefront of this automotive revolution was Chrysler Corporation’s Virgil Exner, the creative force behind the groundbreaking “Forward Look” styling. One of Exner’s most captivating creations was the Dodge Firearrow concept series, culminating in the spectacular Firearrow IV, a convertible marvel set to take center stage at The Amelia Auction 2024.

A Glimpse into History –

The Firearrow IV, born from a collaboration between Chrysler and the Italian design house Carrozzeria Ghia, made its debut in 1954. This was the last in a series of four concept cars, each a testament to Exner’s forward-thinking design philosophy. Unlike many contemporaries, these cars weren’t just static display pieces; they were fully operational, showcasing the pinnacle of American automotive engineering.

Design That Captivates –

With its striking Regimental Red body, the Firearrow IV stands out as a true work of art. The long, unbroken fender lines, trademark rub rail, and distinctive grille with a floating grid pattern all contribute to its timeless allure. The interior is equally captivating, featuring a bespoke black-and-white diamond-patterned finish, mahogany accents, and futuristic details like transparent sun visors and a Swiss-movement “Dodgematic” clock.

A HEMI Under the Hood –

Beneath the hood, the Firearrow IV boasts a potent 4.0-liter (241 cubic-inch) “Red Ram” HEMI® V8 engine, delivering 150 horsepower. Paired with the all-new PowerFlite transmission, this concept car was a showcase of cutting-edge technology in its time. Despite its drivability and engineering marvels, the Firearrow IV never made it to production, making it an exceptionally rare find.

Rediscovery and Restoration –

After years of obscurity, Firearrow IV reemerged in the late 1980s, covered in dust in a Venezuelan hacienda. Antonio Gonzalez of Caracas discovered and meticulously restored the car, bringing it back to its original glory in the early 1990s. Since then, the Firearrow IV has been part of esteemed collections, including those of Noel Thompson, Sam Mann, and the Blackhawk Collection.

Heading to The Amelia Auction 2024 –

Now, after being impeccably maintained and recently mechanically recommissioned, the Firearrow IV is ready to captivate a new audience at The Amelia Auction 2024. This rare gem is one of only three surviving Dodge Firearrows and represents the pinnacle of mid-century Italian-American design. With an estimated value between $1,500,000 and $2,000,000, this piece of automotive history is not just a car; it’s a tangible piece of the golden age of American design and engineering.

An Opportunity for Enthusiasts –

For automotive enthusiasts and collectors alike, the Firearrow IV represents a once-in-a-lifetime opportunity to own a piece of automotive art. Beyond its aesthetic appeal, its mechanical restoration by Brian Joseph ensures that it’s not just a showpiece but a vehicle ready for the open road. 

1954 Dodge Firearrow IV by Carrozzeria Ghia Image Gallery:

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Source: Broad Arrow Auction