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Jeep® Is Sending Its New Small Avenger To Australia!

Will Be Offered In Both All-Electric And Gasoline Variants...

Subsequent to its world premiere nearly one year ago, the Jeep® Avenger (JJ) is now gearing up for launch in Australia. The brand’s first battery-electric (BEV) production model and their smallest vehicle yet will arrive in “down under” in 2024, though interested parties can already register on the official Jeep Australia website and to secure one of the first units.

Jeep® Avenger Summit-e BEV. (Jeep).

Built on the eCMP2 architecture, the Avenger is powered by a second-generation, highly efficient 400-Volt e-motor, known as the M3 power unit. This power unit is the first to be launched by eMotors, which is a 50/50 joint venture between Stellantis and Nidec. The M3 delivers 115kW (156 horsepower) and 260 Nm (192 lb.-ft.) of torque.

Avenger uses a new 54 kWh battery, which Stellantis produces at its Tychy Assembly Plant. The battery offers excellent energy density and a nominal to-usable energy ratio of 51 kWh. It consists of 17 modules and 102 cells, with NMC 811 Lithium-Ion chemistry.

Jeep® Avenger Summit-e BEV. (Jeep).

Avenger’s powertrain provides an electric range of up to 400 km (249 mi) on the WLTP cycle and up to 550 km (342 mi) on the urban cycle. The standard fast-charging model allows the Avenger to recharge 30 km (18.6 mi) in just 3 minutes and go from 20% to 80% in 24 minutes. 

It is the most compact Jeep yet; the Avenger’s functional design provides 360-degree protection and full freedom of movement, making it suitable for both urban and off-road driving. The subcompact entry can seat five passengers at 4.08 m (14.4 feet). Its interior is surprisingly versatile and roomy for a vehicle its size. With 1 m (3.28 feet) wide, a square-shaped cargo area is highly adaptable, with multiple modular storage pockets and a central tunnel that can be moved for removal depending on the user’s preference. 

Jeep® Avenger Summit-e BEV. (Jeep).

A gasoline-powered model will also be available in Australia. However, Jeep® Australia has yet to mention if it will be the European-based turbocharged 1.2-liter inline-three-cylinder engine from Peugeot or the turbocharged 1.0-liter inline-three-cylinder engine from the Chrysler side of the portfolio.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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The big question here for me, is it wise to use the Jeep brand to widen the brands reach, especially in global markets or limit that reach to the detriment of global market expansion and the Stellantis business model?
Is there any strategy to bring this Avenger to North America where size and electrification limitations could damage the brand? Doubtful.
Does this Avenger have a market niche globally to sell well and promote a Jeep brand that places Jeep in new markets that have different wants and needs? Very likely, yes. Homogenizing the Jeep brand globally certainly has merit and likely a path forward, but in its traditional markets close attention to brand identity, reputation and capability must take presidency over lofty and ambitious profi making ventures. Clearly Jeep has an image and brand loyalty base that dare not be transgressed, take warning. Messing with that formula and that deep rooted following is dangerously a path, even “trail rated” Jeeps, dare not venture.
Yup, “IT’S A JEEP THING”.

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click to expand...

The big question here for me, is it wise to use the Jeep brand to widen the brands reach, especially in global markets or limit that reach to the detriment of global market expansion and the Stellantis business model?
Is there any strategy to bring this Avenger to North America where size and electrification limitations could damage the brand? Doubtful.
Does this Avenger have a market niche globally to sell well and promote a Jeep brand that places Jeep in new markets that have different wants and needs? Very likely, yes. Homogenizing the Jeep brand globally certainly has merit and likely a path forward, but in its traditional markets close attention to brand identity, reputation and capability must take presidency over lofty and ambitious profi making ventures. Clearly Jeep has an image and brand loyalty base that dare not be transgressed, take warning. Messing with that formula and that deep rooted following is dangerously a path, even “trail rated” Jeeps, dare not venture.
Yup, “IT’S A JEEP THING”.

This is not designed for North America.

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click to expand...

This is not designed for North America.

My conclusion. But it IS designed and intended for global marketing. Does that intention diminish or enhance the Jeep brand. Jeep fans here have to realize there are games afoot with the brand and they need to be vigilant.
It’s impressive how many small Jeeps are running around Italy, money to be made on Jeeps that do not quite meet North American expectations of capability and macho presence. As stated, the Avenger has little chance of finding its way to US markets. Interesting product none the less.

Reply Like

My conclusion. But it IS designed and intended for global marketing. Does that intention diminish or enhance the Jeep brand. Jeep fans here have to realize there are games afoot with the brand and they need to be vigilant.
It’s impressive how many small Jeeps are running around Italy, money to be made on Jeeps that do not quite meet North American expectations of capability and macho presence. As stated, the Avenger has little chance of finding its way to US markets. Interesting product none the less.

Counterpoint, North America isn't the world, but Jeep is a "fashion/lifestyle symbol" that can be sold for higher margins (vs Citroen for example).

Reply 1 Like

click to expand...

My conclusion. But it IS designed and intended for global marketing. Does that intention diminish or enhance the Jeep brand. Jeep fans here have to realize there are games afoot with the brand and they need to be vigilant.
It’s impressive how many small Jeeps are running around Italy, money to be made on Jeeps that do not quite meet North American expectations of capability and macho presence. As stated, the Avenger has little chance of finding its way to US markets. Interesting product none the less.

The world needs small Jeeps

Willys Jeep in Colombia.jpg

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