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Stellantis Releases 34% Decline In Latest Q3 Numbers For Canadian Market!

Chrysler Brand Has 223% Sales Increase Over Same Period Last Year...

Stellantis (FCA Canada) has released its official sales numbers during the Q3 period of 2021. FCA Canada reported a Q3 2021 total sales of 35,717 vehicles, down 34% from the prior year (54,399 units). For the calendar year, sales total 122,284 units.

“Despite the ongoing global challenges facing our industry, new models from the Jeep® brand were standout performers this past quarter,” said David Buckingham, President and CEO, FCA Canada. “In just five months since going on sale, Jeep Wrangler 4xe has quickly become the second best-selling plug-in hybrid in Canada in Q3. At the same time, we are seeing strong consumer demand for both the all-new Jeep Grand Cherokee L and the all-new Wagoneer and Grand Wagoneer.”

Jeep® – 

2021 Jeep® Grand Cherokee L Summit Reserve. (Jeep).

Jeep brand total sales of 15,406 in Q3 represent a 12% decrease compared with the prior year. Leading the way for the brand was the Grand Cherokee, with a 15% sales increase over the same time last year thanks to the launch of the all-new three-row Grand Cherokee L.

Jeep® Brand Canada Sales Summary Q3 2021
Model Q3 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
Compass 1,522 1,280 19% 4,295 3,027 42%
Wrangler 4,788 7,061 -32% 14,391 15,021 -4%
Gladiator 1,239 1,413 -12% 3,314 3,297 1%
Cherokee 2,019 2,661 -24% 8,022 5,749 40%
Grand Cherokee 5,353 4,640 15% 14,034 11,479 22%
Wagoneer/Grand Wagoneer 8 12
Renegade 117 117 0% 230 304 -24%
Jeep® Brand 15,046 17,172 -12% 44,298 38,877 14%

The 8 Wagoneer/Grand Wagoneer models shown as sold, were sold to FCA Canada employees prior to the official release of the vehicle.

Ram Brand:

2021 Ram 1500 Sport Crew Cab 4×4. (Ram).

The Ram brand suffered a major decline in sales for the Q3 period, with a decline of 44% over the same time last year. This was due to low Ram Truck inventories in dealers because of the semiconductor shortage. 

Ram Brand Canada Sales Summary Q3 2021
Model Q3 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
Ram Pickups 14,884 27,065 -45% 54,668 63,237 -14%
Ram ProMaster 817 1,169 -30% 2,124 3,002 -29%
Ram ProMaster City 73 157 -54% 330 413 -20%
Ram Brand 15,774 28,391 -44% 57,122 66,652 -14%

Chrysler – 

2021 Chrysler Grand Caravan SXT. (Chrysler Canada).

FCA Canada remains the No. 1 seller of minivans in Canada, with a near 50% segment share. With 2,726 vehicles sold in Q3 2021, Chrysler Grand Caravan, Pacifica, and Pacifica Hybrid remain Canada’s best-selling family of minivans.

Chrysler Brand Canada Sales Summary Q3 2021
Model Q3 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
300 79 96 -18% 584 376 55%
Pacifica 1,597 772 107% 3,924 1,837 114%
Chrysler Grand Caravan 1,129 2,425
Chrysler Brand 2,805 868 223% 6,933 2,213 213%

Dodge –

2021 Dodge Durango R/T is the new available Tow N’ Go Package. (Dodge).

Even with the volume Journey and Grand Caravan models no longer in the lineup, the Dodge brand decreased 76% over the same time last year. The brand’s current three-vehicle portfolio all had significant gains during Q3 as well, with the Durango leading the way for the brand.
 

Dodge Brand Canada Sales Summary Q3 2021
Model Q3 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
Charger 231 192 20% 1,526 823 85%
Challenger 275 475 -42% 1,326 1,101 20%
Journey 14 117 -88% 94 334 -72%
Grand Caravan 357 6,067 -94% 6,100 18,375 -67%
Durango 958 808 19% 4,130 3,183 30%
Dodge Brand 1,835 7,660 -76% 13,176 23,817 -45%

Alfa Romeo – 

2021 Alfa Romeo Stelvio Quadrifoglio. (Alfa Romeo).

The Alfa Romeo brand continues to pick up sales in both the U.S. and Canada, after much-needed investment in ad campaigns. The Italian performance brand sold a total of 244 units during Q3, which was a 4% improvement over the same time last year. But still not stellar numbers compared to the core Chrysler Group brands.

Alfa Romeo Brand Canada Sales Summary Q3 2021
Model Q3 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
4C 0 2 -100% 12 16 -25%
Giulia 44 56 -21% 159 140 14%
Stelvio 200 176 14% 507 337 50%
Alfa Brand 244 234 4% 507 337 50%

FIAT –

2020 Fiat 124 Spider Classica. (FIAT).

With one vehicle in its current portfolio in Canada with the 500X, the Canadian market has continued not to be impressed with the brand’s offerings. So much so, that the discontinued 124 Spider was the best-selling vehicle for FIAT Canada. The 124 outsold the 500X by almost doubling the total number of 500X models sold during Q3.

Only 13 vehicles were sold for the brand during the quarter.

FIAT Brand Canada Sales Summary Q3 2021
Model Q3 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
500 1 4 -75% 2 18 -89%
500L 1 3 -67% 3 11 -73%
500X 4 10 -60% 17 32 47%
124 Spider 7 57 -88% 55 144 -62%
FIAT Brand 13 74 -82% 77 205 -62%

Source: Stellantis Canada

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only a Co-Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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As FCA, now Stellantis, pivots their focus to higher margin vehicle segments, winning economy markets like Canada are less of a focus. Expect the sales decreases in Canada to continue.

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