The current Jeep® Compass hit the market in October 2016 and soon proved to be a formula for success. The compact SUV has accumulated several achievements during its trajectory and has now just another milestone – selling more than 300,000 units in Brazil.
“The Compass is an innovative model that is always evolving to please more and more. In 2021, the Jeep Compass got even better because it brought more design, sophistication, technology, and much more performance. Thus, the result could not be different: more success. In addition, it once again guaranteed the leadership of its segment in the country and also ended the year of its fifth anniversary with its best market performance since it was launched in Brazil”, says Alexandre Aquino, Jeep® Brand Director for Latin America.
For the fifth consecutive year, the Compass, featuring the only turbodiesel offering in its segment has won the title of best-selling midsize SUV in Brazil. With 70,918 units sold, it still broke its own sales record in a single year and secured an amazing 48.5% of the segment’s market share in the South American country. In 2017, after just a year into production, the Compass was the sales leader in the SUV market for Brazil with 49,194 units sold. The following year, it did it again with 60,285 units. In 2019, there were 60,368 units sold and at the height of the pandemic, the Compass managed to sell 52,973 units in 2020.
In 2021, the Compass was still among the 10 most sold vehicles in the country, securing the sixth position in the general ranking and second among SUVs (behind only its smaller sibling, the Jeep Renegade). It is worth mentioning that the model also received awards in the year that we have just ended after arriving in April, thanks to a mid-cycle-action (MCA). It won in the medium SUV category at Carsughi L’Auto Preferita, at the Estadão Mobility Award and at the UOL Carros award.
Manufactured at the Automotivo Polo Goiana (PE), the Brazilian-built Compass is also exported to 16 countries in Latin America (Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela). The Compass is also manufactured at four other plants including China, India, Italy, and Mexico for distribution in more than 100 markets around the world.