Ram Rampage Takes Top Honors At 2023 ABIAUTO Awards

Ram Brazil’s debut into the national market with its compact Ram Rampage has been nothing short of a resounding success. Since its inception, the Rampage has swiftly emerged as a game-changer in the pickup segment, and its recent accolades at the prestigious ABIAUTO Awards further solidify its standing.

The coveted ABIAUTO Awards, organized by the Brazilian Association of the Automotive Press, serve as a benchmark for excellence in the automotive industry. This year marked the 25th edition of the awards, and the Ram Rampage emerged victorious in not one but two highly esteemed categories: Best Medium Pickup and the esteemed ABIAUTO 2023 Car of the Year.

Juliano Machado, Vice-President of the Ram brand for South America, expressed immense pride in the Rampage’s rapid ascent within the market and the acclaim it has garnered from both consumers and industry experts. “For our team, it is very gratifying to note how much Rampage is standing out in a few months in the market, both in the preference of Brazilians and in the opinions of experts in the sector. It could not be different for this tailor-made pickup for Brazil,” Machado celebrated.

The ABIAUTO Awards ceremony recognized excellence across 15 distinct categories, drawing on the expertise and evaluations of 39 specialized automotive journalists from various corners of the country. Amongst this esteemed group, the Ram Rampage stood out not just for its design and performance but for its tailor-made approach catering specifically to the needs and preferences of the Brazilian market.

This latest achievement cements Ram Brazil’s commitment to delivering exceptional vehicles that resonate with the Brazilian populace while earning accolades from the industry’s most discerning critics. The Rampage’s success at the ABIAUTO Awards reaffirms its position as a frontrunner in the competitive landscape of Brazilian pickups, setting new standards for innovation, performance, and customer satisfaction.

As the Rampage continues to carve its path in the automotive realm, its triumph at the ABIAUTO Awards stands as a testament to Ram Brazil’s dedication to crafting vehicles that transcend expectations and redefine excellence in the Brazilian auto industry.