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Ram Announces “Revolution” Website & Teases Upcoming Electric Concept Pickup!

Ram Wants Customer Feedback On Future Electric Vehicle Portfolio...

After the interwebs were filled with false rumors about the Ram Truck brand naming its upcoming full-size electric pickup the “Ram Revolution”, Ram has now pulled the covers off of its “Revolution” name patent that sparked so much controversy in the past week.

The “Ram Revolution” will be an exclusive insider program that fans of the Ram Truck brand can join to keep updated on the progress of the upcoming 2024 Ram 1500 battery-electric vehicle (BEV). That is right, Ram Trucks will keep its “1500” nameplate going forward with its full-size electric pickup. 

Ram released this teaser of an upcoming all-electric concept pickup truck. (Ram).

A new site, RamRevolution.com will serve as a hub to provide consumers with a closer connection with the brand and its electric-vehicle (EV) philosophy, meaningful updates with unique visuals, content, and an ongoing dialogue that will include the opportunity to provide input as Ram EV trucks are developed. This includes vehicles beyond just the Ram 1500 BEV.

“Launched as a stand-alone truck brand in 2009, Ram revolutionized the pickup truck segment once, and is laser-focused on doing so again with the best electric trucks on the market,” said Mike Koval Jr., Ram CEO. “Our new Ram Revolution campaign will allow us to engage with consumers in a close and personal way, so we can gather meaningful feedback, understand their wants and needs and address their concerns – ultimately allowing us to deliver the best electric pickup truck on the market with the Ram 1500 BEV.”

Ram also dropped a couple of teaser images of a new concept vehicle that is being developed. The intention of the concept vehicle is to gain feedback from potential customers and help the Ram Truck brand develop and fine-tune the 2024 Ram 1500 BEV to customers’ needs.

Ram is also debuting a new “Ram Real Talk Tour” series, which will consist of yearlong conversations with customers at various events, to better understand what the next generation of Ram pickups and vans must do to meet their needs going forward.

Ram released this teaser of an upcoming all-electric concept pickup truck. (Ram).

“The Ram brand’s promise is grounded in our unique ‘Built to Serve’ philosophy, and our new Ram Revolution campaign takes this pledge even further,” Koval added. “At Ram, we are built to serve our customers, understanding and delivering exactly what they need and want in a Ram. Our next generation Ram solutions will be powerful and capable trucks that tow, haul, complete the job and always go the distance.”

Ram has already announced that it will deliver full-electric solutions for a majority of its segments by 2025, as well as a full portfolio of electrified solutions for all of its segments by 2030. We have already seen prototypes of the Ram Promaster BEV full-size van already on the road, as it plans to debut sometime later this year.

 

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only a Co-Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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Hard to tell if we should scale off Ram 144.5 WB or Wagoneer 123" WB (up-side-down in image below) but either work and would indicate the frame is possibly more flat under the cab (doesn't drop down as much) but more uniquely it is flat rear of the cab (doesn't angle back up like ram and wagoneer. Bed is up on stands and may make room for the slide in ramps indicated in that older patent depending on how they mount the spare. Looks to accommodate a shorter bed length, maybe 5 foot? Would then slot under lightning/silverado EV and closer to Rivian size.

Not sure why Mr Koval Jr would indicate Ram has revolutionized only "once". “Launched as a stand-alone truck brand in 2009, Ram revolutionized the pickup truck segment once, and is laser-focused on doing so again with the best electric trucks on the market,” said Mike Koval Jr., Ram CEO. By my count dodge/ram has revolutionized the segment more than once.

Last to market is an advantage as long as it is actually improved over the other EV truck offerings, particularly regarding reduced charging times and range.

Ram ev vs wag.PNG

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Looks Like ram copied Kia’s badge font. It’s strikingly ugly and my first reaction was why would someone slap that on the front of their car?
turns out the factory did it. No accounting for taste I guess. Hope it’s just a placeholder for now, not sure it will grow on me.

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Great another 1500 pickup, what about a NEW DAKOTA!! how many years do we have to wait?
Ram wants to know what their customers want? A MID SIZE PICKUP PLEASE....

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I would like a Dakota also, but I for sure not going to pretend I know the ROI or the market implementation of a down market product on overall division profits.

One may need to go to another manufacturer because to this point it hasn't worked out and don't assume that it would be lower cost than a 1500 with it scale. Right now, the corporation has a mid-sized offering in NA and they won't be too keen on cannibalizing it and the 1500

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I am guessing the concept truck will be just that a concept. Try to get future ideas for the upcoming BEV trucks. The teasers of the direction of the body appear to be similar to the new Silverado EV. Short front and connected box. Just like the Dodge Ram Rampage concept.

Ram released this teaser of an upcoming all-electric concept pickup truck. (Ram) (1).jpg

Ram released this teaser of an upcoming all-electric concept pickup truck. (Ram) (2).jpg

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