For the first time, Peugeot has launched operations in Pakistan through its exclusive partner, Lucky Motor Corporation. The partnership to facilitate the creation of a state-of-the-art assembly facility to boost employment, localization, and local automotive industry in Karachi, Pakistan. and enhance the internationalization of Peugeot. The first step of the partnership will begin with the introduction of the locally built Peugeot 2008.
Production of the full-electric e-2008 is also being considered. Peugeot will become the first European brand to manufacture vehicles in Pakistan.
The partnership commenced with the opening of 8 dealers, which Peugeot calls “3S” dealers. The 3S platform stands for sales, after-sales, and services. The dealers will be located in 6 cities, Islamabad, Lahore, Faisalabad, Sialkot, and Gujranwala.
Lucky Motor Corporation is a subsidiary of the Yunus Brothers Group, which has a legacy spanning over five decades. Yunus Brother Group’s robust and dynamic approach has enabled it to gain considerable market share in the Pakistani automotive industry and to set new benchmarks in terms of product offering & customer service. With the introduction of Peugeot, the company now aims to provide the best mobility solutions the European brand can offer its customers.
“We are delighted with this partnership. This will be the first time a European car is assembled in Pakistan and we are excited to work with Lucky Motors to support employment, localization, and the local automotive industry in the country,“ said Linda Jackson, Peugeot CEO. “Internationalization is a key focus for Peugeot, with the B and C segment SUV growth in Pakistan, representing a great opportunity for us. This is also bolstered by the evolution of the legislation of the country towards electrification which is fully in line with our own strategy.”
“We are excited to embark on this journey in Pakistan with our new partner,“ stated Samir Cherfan, COO for Stellantis Middle East & Africa Region. “Lucky Motor Corporation. We see tremendous potential and opportunity for Peugeot in Pakistan and are looking forward to serving customers in this exciting market.
“Lucky Motors is set to change the automotive landscape of Pakistan by introducing Peugeot, the first locally made European brand in the country,“ Asif Rizvi, COO of Lucky Motors Company. “We are very excited to partner with Peugeot and look forward to being associated with Stellantis, a company that strongly believes in futuristic mobility solutions. Pakistan, with its 220 million population, offers a great opportunity for someone to come in and disrupt the automotive market. And we have no doubt that the Stellantis with its 14 brand portfolio, will be the one to do so. Lucky Motors is proud to become the first company in Pakistan to have multi-brand manufacturing and dealers. We are delighted to embark on this adventure, bringing with it the best automotive solutions, while also making meaningful contributions and investments that will support economic and social development in Pakistan.”
The introduction of the Peugeot 2008 is the first step of the Stellantis commitment to the Pakistani market. The 2008 has been a success story for the brand since its launch at the end of 2019. It has received 26 international awards, including the Red Dot Design Award. The model helps stand out in the compact SUV segment, thanks to its distinctive design, advanced technology, and efficient powertrains. The Peugeot 2008 also benefits from the Peugeot i-Cockpit®, which features a stimulating interior design along with a state-of-the-art digital cluster and touchscreen that amplifies any driving experience.