Last year, Stellantis allowed the Dodge and Jeep® brands to hold their own individual events showcasing each brand’s intentions moving forward to 2030. On Thursday, it was the Peugeot brand’s turn with its “E-Lion Day”, where the French brand laid out its new “E-Lion Project”, its new philosophy for its next-gen lineup of vehicles.
Now, E-Lion Project is not just about electrification, its a holistic project, a 360° approach based on five “Es”:
- Ecosystem – An ecosystem of products and services based on STLA requirements
- Experience – An end-to-end customer experience, from charging to connectivity
- Electric – Based on 100% electric vehicles (EVs) and commitment to offering a range of 100% electric cars by 2025
- Efficiency – The search to maximize performance and minimize kilowatt (kW) consumption
- Environment – All with the goal of sustainability and Peugeot’s commitment to achieving carbon neutrality by 2038
“E-Lion Project will define Peugeot’s strategy as an EV brand and ensure we stay connected to the pulse of society to deliver mobility that lives up to our brand values,” stated Linda Jackson, Peugeot CEO.
The new plan states that Peugeot will release 5 new EVs over the next two years. Those vehicles will include the new e-308 and e-308 SW (station wagon), e-408, e-3008, and e-5008. The e-308 lineup will be powered by a brand new e-motor developing 115 kW (156 horsepower) and with a range of over 400 kilometers (249 miles). According to Peugeot, the new e-308 lineup will offer segment-leading efficiency, with an average energy consumption of 12.7 kWh.
Peugeot also states that it will be introducing new hybrid technology with a mild-hybrid electric (mHEV) 48-volt system, which will roll out later this year on its 208, 2008, 308, 3008, 408, and 5008 models. The Peugeot Hybrid 48-volt system will consist of a new-gen 100 horsepower or 136 horsepower PureTech gasoline engine, coupled to a 6-speed electrified dual-clutch gearbox (E-DCS6) which incorporates an e-motor (21 kW).
Thanks to a battery that recharges while driving, the technology offers increased low-end torque and a 15% reduction in fuel consumption. In urban driving, a C-segment SUV equipped with the Hybrid system can operate more than 50% of the time in zero-emissions electric mode. It also allows drivers to cruise in a zero-emissions mode in urban areas (something that is becoming a requirement in cities across the European Union (E.U.).
Speaking of the C-SUV segment, Peugeot will unveil a new e-3008 during the H2 of 2023. Peugeot claims that the new e-3008 will have a range of up to 700 kilometers (435 miles) and be available with three different electric powertrains, including a dual e-motor all-wheel drive (AWD) model. The new e-3008 will be the first vehicle launched on the new STLA Medium architecture and it will be followed up by a new e-5008 shortly after.
The new “BEV-by-design” lineup will be supported by Stellantis tech platforms, providing an exciting base to develop future designs:
- New Proportions – more flexibility and freedom to reimagine the overall proportions of the vehicle
- New Perspectives – a totally new design language
- New Space – rethinking the interior space and function
- New Gestures – steer-by-wire explores completely new ways to control the vehicle. This has enabled the creation of the “Hypersquare” and the next-gen of intelligent i-COCKPIT® with a completely new HMI to be launched in 2026.
The new lineup will also use the same new technologies going into future Chrysler, Dodge, Jeep, and Ram vehicles. Those technologies include:
- STLA Brain – the nerve center and central intelligence of future Stellantis vehicles, loaded by over-the-air (OTA) updates
- STLA SmartCockpit – the connection to everything digital, in and outside the vehicle
- STLA Autodrive – Stellantis’ next-gen autonomous driving tech
Stellantis is working with companies like Amazon and Foxconn to ensure that new technology is always delivered in service of an amazing experience.
Peugeot is also looking at different earth-friendly materials to provide lighter weight and recyclability.
- Light & Glass will replace Black & Chrome
- Lightweight Seats
- Recycled Aluminum Alloy Wheels
Another focal point of the E-Lion Project is the extended lifecycle of a vehicle. In the future, Peugeot sees the lifetime of a BEV vehicle to be 20 to 25 years. In comparison, internal combustion engine (ICE) vehicles today, have a lifespan of about 15 years.
So the E-Lion Project focuses on 4 stages of the Lifecycle Design approach:
- Lifetime – the architecture which is designed to last 25 years, based on Stellantis platform and enablers
- Refurb – the ability to refurbish and recycle key parts, including using recycled parts
- Update – refresh key ‘wear and tear’ parts of the car (upholstery/trim) as seen in Inception Concept, to make the car feel like new each time it changes hands
- On-Demand – regular over-the-air refresh of HMI, lighting, and other software-driven components to keep the car alluring (like the annual iOS update for your iPhone).
“Imagine no more second-hand cars,” stated Matthias Hossann, Peugeot’s Design Director. “Instead, a fresh and personalized car you can update or upgrade anytime, depending on your needs. An always up-to-date product that keeps its value throughout its lifetime.”
Minimizing weight, waste, and processing has Stellantis trying new groundbreaking techniques which were shown on the Peugeot Inception Concept. Going with the themes of letters, Peugeot says it has 4 “‘S’s” for sustainability that it will follow:
- Save Weight – thinner seats, air-quilted fabrics
- Save Waste – molded fabrics
- Save Resources – new material finishes (no alloy or chrome)
- Save Energy – electric efficiency
When it comes to the user experience, Peugeot is committing to a philosophy of “Be Inspiring, Simple, and Accessible”…
- Be Inspiring – beyond the cars themselves, Peugeot says it will infuse the entire ownership experience of its vehicles with the “Power of Allure”…
- Alluring Design – feline posture and signature “3 claw” lighting will be hallmarks of the Peugeot design language
- Emotion – instinctive driving pleasure amplified even further thanks to electrification, and the great responsiveness and agility of the i-Cockpit
- Excellence – through quality, efficiency, and technology across its EV portfolio
- Make It Simple – by considering customer experience before, during, and after the drive.
- Easy To Buy – For example, Peugeot launched its new 408 with the PHEV First Edition – one simple package that included all options, and charging and was available online to purchase with a few simple clicks
- East To Charge – With Free2Move eSolutions charging at home is taken care of with a full end-to-end service for the installation of a home Wallbox – and charging on the go is taken care of with access to the widest charging network in Europe (350k stations) through the e-Solutions Card. The tap-and-go RFID card covers multiple energy distributors and can even come preloaded with credit ready to use
- Easy To Plan – The new Peugeot Trip Planner app helps chart the journey and the best place to charge en route. A future solution will include special offers of food, shopping, and activities located close to charging locations to optimize customers’ time while charging.
Peugeot will also address affordability. With the rising cost of living and inflation, Peugeot is focused on making the EV experience accessible to all. The French brand will offer two types of payment structures for its customers…
- Peugeot As You Go – A pay and you go will offer monthly payments, based on a mileage allowance. For example in France, the e-208 starts at €150/month including 500 kilometers (311 miles). Customers can top up with additional kilometers as required with a charge of 7¢/kilometer. Peugeot is looking to expand the initiative across its portfolio and across other markets.
- Peugeot Your Way – This is A single monthly payment that includes the lease of the car, all servicing and maintenance, and phone. Customers won’t be locked into a long-term commitment and if the circumstances change, they can either upgrade their car or simply hand it back.
The Circular Economy in society is about moving away from a ‘take, make, dispose of’ approach to a circular approach for materials and goods. For Stellantis Circular Economy ranges all the way from how they design vehicles to last longer, then with increasing quantities of recycled material, and then how they repair, remanufacture, reuse and recycle cars and parts – the 4 R’s.
Add to that, reconditioning vehicles and parts and the retrofit programs to convert vehicles to BEV all designed to extend the life and they are up to 6 R’s now!
Those in the Stellantis network can already see ‘remanufactured’ parts in the parts catalogs and can use this to offer affordable sustainable parts to customers.
Both business and private customers can see ‘reuse’ in action on Stellantis’ E-Commerce platform called B-Parts (currently available in 155 countries with 5,200,000 parts).
And customers will start to see the SUSTAINera label on CE plants. It is already on parts boxes and it will start to appear in vehicles. When customers see it, they can be confident that the production of that part has up to 80% less raw material and up to 50% less energy to produce compared to the equivalent part without recycled content.
Overall, we are very interested to see the upcoming e-3008 C-UV. It should give us a good direction of where we can expect vehicles like the next-gen Jeep Compass and Jeep Renegade to be headed.
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