Dodge’s decision to continue production of the Dodge Durango SRT HELLCAT has left some buyers feeling misled and outraged. The automaker had initially promised that the high-performance SUV would be a limited-edition, one-year-only model, but due to overwhelming demand, production was extended into 2023. This decision has prompted some owners to consider legal action, claiming that they were induced to spend more money than they would have otherwise.
The Durango SRT HELLCAT was introduced in 2020 to much anticipation, with Dodge announcing that it would produce the vehicle for just six months (or 2,000 units). However, the response to the SUV was so positive that the automaker decided to extend production by 1,000 units to try to meet demand. Now, with the 2023 model year, the Durango SRT HELLCAT is back again, which has some owners feeling cheated.
One owner, known as Stacy, is planning to sue for damages reports The Drive, claiming that Dodge’s promise of a limited-edition model induced him to spend more money than he would have otherwise. Stacy’s lawsuit is based on the legal concept of promissory estoppel, which allows an injured party to sue for damages based on a broken promise. In this case, Stacy is arguing that Dodge’s promise of a limited-edition model induced him to spend more money than he would have otherwise.
The Durango SRT HELLCAT situation raises important questions about marketing tactics used in the automotive industry. Limited-edition models are often used as a way to create hype and exclusivity, but in this case, the limited availability was not honored. This has left some buyers feeling misled and cheated.
While some Durango SRT HELLCAT owners support Stacy’s lawsuit, others are frustrated by the negative publicity it has generated. The ongoing production of the SUV has also created a rift between those who were able to purchase the vehicle and those who were not.
Source: The Drive