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Owner of a 2021 Durango SRT HELLCAT Threatens Lawsuit Over Ongoing Sales

Was Supposed To Be A One-Year-Only Model...

Dodge’s decision to continue production of the Dodge Durango SRT HELLCAT has left some buyers feeling misled and outraged. The automaker had initially promised that the high-performance SUV would be a limited-edition, one-year-only model, but due to overwhelming demand, production was extended into 2023. This decision has prompted some owners to consider legal action, claiming that they were induced to spend more money than they would have otherwise.

2021 Dodge Durango SRT HELLCAT in Reactor Blue with Dual Silver stripes. (Dodge).

The Durango SRT HELLCAT was introduced in 2020 to much anticipation, with Dodge announcing that it would produce the vehicle for just six months (or 2,000 units). However, the response to the SUV was so positive that the automaker decided to extend production by 1,000 units to try to meet demand. Now, with the 2023 model year, the Durango SRT HELLCAT is back again, which has some owners feeling cheated.

2021 Dodge Durango SRT HELLCAT with SRT Black Appearance Package & Redline Stripe. (Dodge).

One owner, known as Stacy, is planning to sue for damages reports The Drive, claiming that Dodge’s promise of a limited-edition model induced him to spend more money than he would have otherwise. Stacy’s lawsuit is based on the legal concept of promissory estoppel, which allows an injured party to sue for damages based on a broken promise. In this case, Stacy is arguing that Dodge’s promise of a limited-edition model induced him to spend more money than he would have otherwise.

2023 Dodge Durango SRT Hellcat Premium Blacktop. (MoparInsiders).

The Durango SRT HELLCAT situation raises important questions about marketing tactics used in the automotive industry. Limited-edition models are often used as a way to create hype and exclusivity, but in this case, the limited availability was not honored. This has left some buyers feeling misled and cheated.

2023 Dodge Durango SRT Hellcat Premium Blacktop. (MoparInsiders).

While some Durango SRT HELLCAT owners support Stacy’s lawsuit, others are frustrated by the negative publicity it has generated. The ongoing production of the SUV has also created a rift between those who were able to purchase the vehicle and those who were not.

Source: The Drive

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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Owner of a 2021 Durango SRT HELLCAT Threatens Lawsuit Over Ongoing Sales​

Was Supposed To Be A One-Year-Only Model...​

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Dodge’s decision to continue production of the Dodge Durango SRT HELLCAT has left some buyers feeling misled and outraged. The automaker had initially promised that the high-performance SUV would be a limited-edition, one-year-only model, but due to overwhelming demand, production was extended into 2023. This decision has prompted some owners to consider legal action, claiming that they were induced to spend more money than they would have otherwise.

Be interesting to see if they do the same thing for the Challengers & Chargers in 2024 or 2025. All the 2023 sales at way over MSRP due to all the "last year of production hype" are absolutely hilarious! The best thing would be if these cars just sit on the dealer lots unsold unless dropped to MSRP or below, but we all know that won't happen due to people with more money than brains. Like I said, it will be interesting to watch...

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Be interesting to see if they do the same thing for the Challengers & Chargers in 2024 or 2025. All the 2023 sales at way over MSRP due to all the "last year of production hype" are absolutely hilarious! The best thing would be if these cars just sit on the dealer lots unsold unless dropped to MSRP or below, but we all know that won't happen due to people with more money than brains. Like I said, it will be interesting to watch...

Go look on the Dodge Horsepower Locator and look and see how many Last Call special edition cars are out there... more than half and its been almost 6 months since Dodge announced pricing. Chrysler 300 sold out in 12 hours... what does that say?

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Go look on the Dodge Horsepower Locator and look and see how many Last Call special edition cars are out there... more than half and its been almost 6 months since Dodge announced pricing. Chrysler 300 sold out in 12 hours... what does that say?

That people have more money than brains? To be honest, I'd buy a new Demon 170 right now if I could get it at MSRP. I won't pay dealer add-on markup so I guess I won't get one...
EDIT: Ha! I couldn't get one even if I had 150 to 200k to burn, all the dealers in my area were sold out the morning they came out.

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