It wasn’t long after the launch of the all-new 2023 Maserati Grecale SUV, that Maserati showed off the capabilities of its “Fuoriserie” customization program. The Maserati Fuoriserie customization program, with its various alternatives, allows customers to have a Maserati tailored to their tastes. Maserati Fuoriserie is a blank sheet of paper and the Brand offers a wide range of drawing tools and colors, leaving everything else to the inspiration of the customer, allowing them to take on the role of trendsetters and express their own, personal creativity.
Called the Grecale “Mission from Mars”, the latest Fuoriserie vehicle showcased an amazing red planet theme that included a special textured metallic paint inspired by mineral dust and metal erosion used on components inside and out. The exterior is painted in Galactic Orange, a Fuoriserie interpretation of the bodywork in a multi-layered color. Its highly liquid base is reminiscent of molten metal, on top of an intense, futuristic, and almost frosted orange-red resin.
But one of the best design elements of the “Mission from Mars” is hidden on the inside. Now, we love Easter eggs and we have some pretty creative ones. But Klaus Busse, Head of Maserati Design has posted on Instagram, a short video of what the design team has done to the new digital clock and digital cluster for an awesome background setup. The image showcase a whole 2001: Space Odyssey-inspired theme with astronauts, Mars landscapes, and a red-tint background.
Similar to the “Relax Mode” found on the Grand Wagoneer, the Grecale “Mission from Mars” shows the capability of different customized themes that Stellantis can showcase using its Uconnect 5-based technologies in its future vehicle portfolio.
While it might be just one piece of the “Mission from Mars” concept, the customization of the backsplashes could be something really unique for the Fuoriserie customization program if they allow such customization to be done for each customer.
With all of the newer vehicles from Stellantis coming with digital clusters (including vehicles like the 2023 Jeep Renegade), we can’t wait to see if each will have its own unique start-up sequence or “welcome” screen pattens. Stellantis has said that it plans on offering downloadable subscription content in the future for various things, could customizable splash screens be one of those things? Only time will tell.
So what do you think? Do you think it is a cool idea to offer customized screens? Or would you pay for a subscription to have the ability to change the various screens in your vehicle? Let us know in the comments below or in the MoparInsiders.com forums.