Yesterday, we discussed in-depth the updated 2023 Jeep® Renegade for the Brazilian marketplace. While that article caught a lot of attention with our readers, Jeep Brazil released some very interesting news about the orders for the new vehicle which opened on Friday afternoon.
According to Jeep Brazil, 5,000 orders were placed in the first 5 hours after ordering had opened. The Renegade then took hit the 10,000 order mark in just 4 days. That is exciting news for the Jeep brand. Even more exciting when you consider that dealers in Brazil are closed on Sundays.
In 2021, the Renegade was the SUV sales leader in Brazil with 73,921 units sold. That means around 6,100 units were sold each month. With 10,000 orders already placed, it means the Renegade has almost hit a two-month sales range. Brazil is the Jeep brand’s second-largest market behind the United States, so needless to say, the brand takes the market very seriously.
“This milestone was made possible not only by all that the [updated] Jeep Renegade has brought from evolutions with a new design, more technology, more performance, and more safety but also because of the work of our entire network, which promoted an unparalleled launch with at each point of sale. We practically had a launch event at each of the 215 dealerships across the country with test-drive cars revealed and many guests invited. With the best cost-benefit and performance in the category, we have no doubt that the [updated] Renegade will continue to deliver successful numbers”, says Everton Kurdejak, Director of Jeep’s Commercial Operations for Brazil.
So far, about 35% of the 10,000 ordered are either the Renegade S or Trailhawk 4×4 models. That is a completely different number than what the brand was expecting, as with the current vehicle less than 10% of the Renegades sold were equipped with 4×4.
“This shows that our goal of democratizing off-road capability is being met. Having this already in the Renegade shows that now our customers who start the trail within the brand can also experience the real Jeep spirit on the off-road. The icon of compact SUVs has evolved and the results achieved show the importance of anticipating our customers’ needs and never getting complacent. The Renegade was born a leader and will continue to be at the top, as it is the only one in the segment to have the Jeep DNA and the history of a brand that was created on the off-road”, says Alexandre Aquino, Jeep Brand Director for Latin America.
Congratulations to the Jeep Brazil team, on the launch of the 2023 Jeep Renegade.