Stellantis North America has unveiled pivotal executive appointments set to steer the trajectory of the Jeep brand as it gears up for an electric transformation slated for 2024. Effective December 1st, the automotive giant has named two seasoned professionals to spearhead critical roles in fortifying the brand’s position in the region’s rapidly evolving landscape.
William Peffer assumes the mantle of responsibility for Jeep® North America, marking a pivotal shift in his trajectory within the Stellantis umbrella. Peffer, who joined the company in 2020 and notably served as the CEO of Maserati North America, brings a wealth of experience to this pivotal role. His tenure as the Chief Operating Officer of Kia Motors America further underscores his insight in navigating the automotive realm.
Simultaneously, Jim Morrison takes the reins as the head of the newly established Jeep® Performance Parts (JPP) division, entrusted with steering the brand toward seizing substantial growth prospects. Morrison’s journey within the automotive sphere, notably as the former Head of Jeep® North America, and his diverse roles encompassing sales and contributions to the Jeep and Ram brands signify his adeptness in propelling brands forward.
Mark Stewart, the Chief Operating Officer of Stellantis North America, expressed confidence in the new appointments, stating, “We are entering a new chapter for the region, and I’m confident both Bill and Jim will bring their passion and intense customer focus to their new assignments.” Stewart highlighted Peffer’s profound brand expertise, poised to offer invaluable perspectives as Jeep unfolds its electric portfolio next year. Additionally, Stewart lauded Morrison’s genuine dedication to Jeep’s prowess on and off the road, emphasizing his role in amplifying and expediting the brand’s aftermarket business, especially in anticipation of the impending electric journey for North American customers.