Jeep® Makes Some Management Changes For North America

Morrison Will Now Run New Jeep® Performance Parts Brand...

Stellantis North America has unveiled pivotal executive appointments set to steer the trajectory of the Jeep brand as it gears up for an electric transformation slated for 2024. Effective December 1st, the automotive giant has named two seasoned professionals to spearhead critical roles in fortifying the brand’s position in the region’s rapidly evolving landscape.

William Peffer will now become the Head of Jeep® North America. (Jeep).

William Peffer assumes the mantle of responsibility for Jeep® North America, marking a pivotal shift in his trajectory within the Stellantis umbrella. Peffer, who joined the company in 2020 and notably served as the CEO of Maserati North America, brings a wealth of experience to this pivotal role. His tenure as the Chief Operating Officer of Kia Motors America further underscores his insight in navigating the automotive realm.

2024 Jeep® Wrangler Unlimited Rubicon X 4xe in High Velocity. (Jeep).

Simultaneously, Jim Morrison takes the reins as the head of the newly established Jeep® Performance Parts (JPP) division, entrusted with steering the brand toward seizing substantial growth prospects. Morrison’s journey within the automotive sphere, notably as the former Head of Jeep® North America, and his diverse roles encompassing sales and contributions to the Jeep and Ram brands signify his adeptness in propelling brands forward.

Jim Morrison, will now lead the newly formed Jeep® Performance Parts Brand. (Jeep).

Mark Stewart, the Chief Operating Officer of Stellantis North America, expressed confidence in the new appointments, stating, “We are entering a new chapter for the region, and I’m confident both Bill and Jim will bring their passion and intense customer focus to their new assignments.” Stewart highlighted Peffer’s profound brand expertise, poised to offer invaluable perspectives as Jeep unfolds its electric portfolio next year. Additionally, Stewart lauded Morrison’s genuine dedication to Jeep’s prowess on and off the road, emphasizing his role in amplifying and expediting the brand’s aftermarket business, especially in anticipation of the impending electric journey for North American customers.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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Looks like they are trying to hurry and push Wagoneer into Range Rover competitor really quick with the former Maserati boss taking over. I can imagine that Jeep will either do what Hyundai/Genesis did and create separate areas in the same dealerships until they can create their own network.

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I believe the problem lies with the Stellantis obcession or cowardly submission to the electrification oppression from the radical left. It seems many businesses from Disney to Facebook have allowed powerful and left leaning executives to force their own personal views onto what should be objective business decisions regardless of the beliefs of the masses or the buying public. The results are now emerging massive pushback which globally is gaining momentum and forcing some auto manufacturers into a reality check and.big U- turn. But Jeep is struggling to get their model lineup sorted out and still follow the crazy Stellantis game plan to oblivion and bankruptcy. These environmental scapegoats of extreme environmentalism refuse to admit their mistakes, accept reality and we the public must suffer as good dollars are sunk into a black hole of extremist fantasy. Deny reality at your own peril.
Jeep has a problem because leadership is on a fools errand to self delusional failure. Disney today, Stellantis tomorrow.

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