In a month of contrasts, Stellantis Mexico reported its September sales, revealing a varied performance across its portfolio. The company achieved its best September in sales since 2007, with a total of 8,483 units sold. This represents a 38% increase compared to September 2022, indicating a positive trend in the Mexican automotive market.
The standout performer for Stellantis Mexico in September was the Ram brand. With an impressive 52% increase in sales compared to the previous year, Ram achieved its highest-ever September sales figures. Notably, the Ram light duty trucks led the charge, recording an unprecedented 1,194 units sold. Additionally, the Ram 4000 experienced its best September since 2007, with 364 units sold.
Jeep®, another flagship brand under the Stellantis umbrella, also had reason to celebrate. The brand experienced its best September in sales since 2014, with a total of 1,720 units sold, reflecting a noteworthy 14% year-on-year growth. Models such as the Jeep Renegade, Jeep Wrangler, and Jeep Compass all achieved their highest September sales figures ever, showcasing the enduring popularity of the Jeep lineup in Mexico.
Alfa Romeo reported an encouraging September with sales of 36 units, representing its best performance for the month since 2016. Meanwhile, Peugeot recorded an all-time high in September sales, with a total of 1,248 units sold. This remarkable achievement underlines the enduring appeal of Peugeot vehicles in the Mexican market.
Fiat also made history by achieving its best-ever September in sales, with a total of 1,072 units sold. The Fiat Pulse led the pack with 458 units sold, followed closely by the Fiat Mobi with 232 units. The Fiat Fastback and Fiat Argo also contributed significantly, with 203 and 150 units sold, respectively. The Fiat Ducato, with 29 units sold, rounded out the performance of the Fiat brand.
Chrysler Pacifica and Dodge reported sales figures of 1 unit and 1,342 units, respectively, indicating some challenges faced by these brands in the Mexican market.
Carlos Quezada, Commercial Vice President of Stellantis Mexico, acknowledged the mixed results, stating, “The Mexican market is diverse, and our performance reflects this reality. While some brands have shown remarkable growth, others face challenges that we’re actively working to address.”