LET FREEDOM REIGN: Checking Out The New Limited Edition Color On The 2023 Wrangler!

Jeep® is famous for releasing special edition colors and trims throughout the model year. This includes the brand’s iconic Wrangler nameplate. 

Back in July, Jeep announced that it would be introducing two new colors for the 2023 Jeep Wrangler (JL): Earl and Reign.

First showcased on the 2020 Jeep Gladiator Farout Concept, the new Earl (sales code PGP) is a standout shade of gray with hints of aquamarine. It would be offered across the lineup and throughout the year. 

The second color, Reign, is an eye-catching purple color that will only be available for a limited time during the 2023 model year. It marks the return of purple for the first time since Xtreme Purple was on the previous-generation 2018 Jeep Wrangler (JK). Reign (sales code PHT) has a U.S. MSRP of $495.

We caught up with the new metallic purple color on the floor of the Detroit Auto Show and it is just stunning. Photos really don’t do this Reign-painted 2023 Jeep Wrangler Unlimited Rubicon 4×4 under the auto show lights any justice. The color is vivid and is sure to stand out from the crowd.

But if you are wanting to get your hands on one of these Reign-colored Wranglers, you better hurry. Ordering is only available until next month. 

Another limited edition color will join the 2023 Jeep Wrangler lineup in Q1 of 2023.