The Jeep® brand is famous for constantly rolling out special edition colors for the iconic Wrangler throughout the model year. For the 2023 Jeep Wrangler (JL), the tradition will continue with two new exterior colors: Earl and Reign.
First showcased on the 2020 Jeep Gladiator Farout Concept, the new Earl (sales code PGP) is a standout shade of gray with hints of aquamarine. It will make its production debut on the 2023 Jeep Wrangler and will have a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $395. Earl will be available for the entire 2023 model year.
The second color, Reign, is an eye-catching purple color that will run for a limited time during the 2023 model year. It marks the return of purple for the first time since Xtreme Purple was on the previous-generation 2018 Jeep Wrangler (JK). Reign (sales code PHT) will have a U.S. MSRP of $495. It will be available until October 2022.
“We received a lot of positive feedback on Earl when it debuted on the Gladiator Farout Concept, and we work to deliver what our customers tell us they want,” said Jim Morrison, Senior Vice President and Head of Jeep North America. “These limited-run colors like Earl and Reign draw a huge enthusiast following because they’re exciting, authentic, and stand out, much like the Jeep community.”
The new duo of colors will join 9 other exterior colors that include Firecracker Red, High Velocity, Hydro Blue, Sarge Green, Silver Zynith, Sting-Gray, Granite Crystal, Black, and Bright White for the 2023 model year. Another limited edition color will be introduced later in 2023.
Both colors will be available in Sport, Willys Sport, Sport S, Willys, Freedom, Sahara, Sahara 4xe, Rubicon, Rubicon 4xe, High Altitude, High Altitude 4xe, and Rubicon 392. Ordering is currently open for the 2023 Jeep Wrangler. For more information, you can contact your local Jeep dealer. Production will start in August.