Stellantis (FCA Canada) has released their official sales numbers during the Q2 period of 2021. The result seem pretty positive, despite facing a global semiconductor chip shortage and other supplier shortages which continue to hammer the automotive manufacturing sector. In Q2, FCA Canada reported an increase of 20% with 33,718 units sold compared to the same time period last year.
So far for this calendar year, FCA Canada is up 11% in sales with 86,567 units leaving dealer lots.
“Despite all of the challenges facing our industry, Jeep® recorded double-digit sales increases for nearly all of its nameplates,” said David Buckingham, President and CEO, FCA Canada. “2021 is a big year for Jeep as we add new models like the all-new Grand Cherokee L. It is a transformational year as well, as the brand enters a new premium space with the extension of the Wagoneer brand and lays the groundwork for more electrification following the successful implementation of Jeep Wrangler Unlimited 4xe.”
Chrysler, Dodge and Alfa Romeo brands each recorded increases this quarter. Individual nameplate increases were reported for Chrysler 300, Pacifica, Dodge Charger, Challenger, Durango, Alfa Romeo Giulia, 4C and Stelvio when compared with results from Q2 of 2020.
Jeep® Brand:
Jeep brand total sales of 14,297 in Q2 represent a 37% increase compared with the prior year. At retail, the increase is 43% when measured against Q2 of 2020. Within the brand, Cherokee sales of 2,955 are up 111%, Compass sales of 1,114 are up 47%, Grand Cherokee sales of 4,162 are up 51% and Wrangler sales of 5,084 represent an increase of 19%.
| Jeep® Brand Canada Sales Summary Q2 2021 | ||||||
| Model | Q2 Sales | Vol % Change | CYTD Sales | Vol % Change | ||
| Curr Yr | Pr Yr | Curr Yr | Pr Yr | |||
| Compass | 1,114 | 758 | 47% | 2,773 | 1,747 | 59% |
| Wrangler | 5,084 | 4,283 | 19% | 9,603 | 7,960 | 21% |
| Gladiator | 886 | 1,161 | -24% | 2,075 | 1,884 | 10% |
| Cherokee | 2,955 | 1,399 | 111% | 6,003 | 3,088 | 94% |
| Grand Cherokee | 4,162 | 2,752 | 51% | 8,681 | 6,839 | 27% |
| Wagoneer/Grand Wagoneer | 4 | 0 | 400% | 4 | 0 | 400% |
| Renegade | 92 | 102 | -10% | 113 | 187 | -40% |
| Jeep® Brand | 14,297 | 10,455 | 37% | 29,252 | 21,705 | 35% |
The 4 Wagoneer/Grand Wagoneer models shown as sold, were sold to FCA Canada employees prior to the official release of the vehicle.
Ram Brand:
Ram brand sales are up 8% for the quarter with 19,238 trucks sold, compared with 17,731 sold in the same timeframe of 2020. Looking specifically at Ram pickup trucks, there was an 8% increase in sales with 18,417 trucks sold, compared with 16,993 sold in Q2 of the prior year. In terms of retail sales, Ram brand sales were up 2% from the same time in 2020.
| Ram Brand Canada Sales Summary Q2 2021 | ||||||
| Model | Q2 Sales | Vol % Change | CYTD Sales | Vol % Change | ||
| Curr Yr | Pr Yr | Curr Yr | Pr Yr | |||
| Ram Pickups | 18,417 | 16,993 | 8% | 39,784 | 36,172 | 10% |
| Ram ProMaster | 630 | 566 | 11% | 1,307 | 1,833 | -29% |
| Ram ProMaster City | 191 | 172 | 11% | 257 | 256 | 0% |
| Ram Brand | 19,238 | 17,731 | 8% | 41,348 | 38,261 | 8% |
Chrysler Brand:
The Chrysler brand showed signicant improvement over the Q2 2020, with a 275% increase in sales. Leading the way for the brand was Chrysler Pacifica, with the Chrysler Grand Caravan not that far behind. The Chrysler 300 showed a 225% increase in sales, even without a marketing campaign or any other promotional support from FCA Canada.
| Chrysler Brand Canada Sales Summary Q2 2021 | ||||||
| Model | Q2 Sales | Vol % Change | CYTD Sales | Vol % Change | ||
| Curr Yr | Pr Yr | Curr Yr | Pr Yr | |||
| 300 | 260 | 80 | 225% | 505 | 280 | 80% |
| Pacifica | 893 | 391 | 128% | 2,327 | 1,065 | 118% |
| Chrysler Grand Caravan | 615 | 0 | NEW | 1,296 | 0 | NEW |
| Chrysler Brand | 1,768 | 471 | 275% | 4,128 | 1,345 | 207% |
Dodge Brand:
Even with the volume Journey and Grand Caravan models no longer in the lineup, the Dodge brand improved 1% over the same time last year thanks to the hot-selling and recently updated 2021 Dodge Durango. The Dodge Grand Caravan still lead the way for sales for the Q2 period.
| Dodge Brand Canada Sales Summary Q2 2021 | ||||||
| Model | Q2 Sales | Vol % Change | CYTD Sales | Vol % Change | ||
| Curr Yr | Pr Yr | Curr Yr | Pr Yr | |||
| Charger | 662 | 132 | 402% | 1,295 | 631 | 105% |
| Challenger | 634 | 343 | 85% | 1,051 | 626 | 68% |
| Journey | 22 | 115 | -81% | 80 | 217 | -63% |
| Grand Caravan | 2,347 | 3,900 | -40% | 5,743 | 12,308 | -53% |
| Durango | 1,229 | 360 | 241% | 3,172 | 2,375 | 34% |
| Dodge Brand | 4,894 | 4,850 | 1% | 11,341 | 16,157 | -30% |
Alfa Romeo Brand:
The Alfa Romeo brand continues to pick up sales in both the U.S. and Canada, after much needed investment in ad campaigns. The Italian performance brand sold a total of 261 units during Q2, which was an 81% improvement over the same time last year. But still not stellar numbers compared to the core Chrysler Group brands.
| Alfa Romeo Brand Canada Sales Summary Q2 2021 | ||||||
| Model | Q2 Sales | Vol % Change | CYTD Sales | Vol % Change | ||
| Curr Yr | Pr Yr | Curr Yr | Pr Yr | |||
| 4C | 10 | 9 | 11% | 12 | 14 | -14% |
| Giulia | 76 | 46 | 65% | 115 | 84 | 37% |
| Stelvio | 175 | 89 | 97% | 307 | 161 | 91% |
| Alfa Brand | 261 | 144 | 81% | 434 | 259 | 68% |
FIAT Brand:
After pulling all but one of it’s models out of North America, the FIAT brand continues to be virtually unseen across Canada. So much so, that only 32 units were sold during the Q2 time period, 22 of them being the discontinued 124 Spider… ouch!
| FIAT Brand Canada Sales Summary Q2 2021 | ||||||
| Model | Q2 Sales | Vol % Change | CYTD Sales | Vol % Change | ||
| Curr Yr | Pr Yr | Curr Yr | Pr Yr | |||
| 500 | 0 | 2 | -100% | 1 | 14 | -93% |
| 500L | 2 | 3 | -33% | 2 | 8 | -75% |
| 500X | 8 | 6 | 33% | 13 | 22 | -41% |
| 124 Spider | 22 | 56 | -61% | 48 | 87 | -45% |
| FIAT Brand | 32 | 67 | -52% | 64 | 131 | -51% |
25 replies
Loading new replies...
Join the full discussion at the Mopar Insiders Forum →