The Jeep® brand has announced that it will partner with Volta Industries, Inc. (“Volta Charging”), an industry leader in commerce-centric electric vehicle (EV) charging networks, to market the launch of its new 2021 Jeep Wrangler Unlimited 4xe with two creative concepts using weather-based technology at each Volta charging location. The news comes after the American automaker announced its plans in March to establish the Jeep 4xe Charging Network, installing EV Level 2 charging stations at Jeep Badge of Honor off-road trailheads around the United States.
Volta’s unique charging stations, which feature large digital displays, provide an optimal content-viewing experience for drivers who plug in their vehicles when and where they shop. To raise awareness around the Jeep Wrangler Unlimited 4xe, Jeep brand campaign videos will be seen in select California markets on Volta’s charging stations throughout July 2021.
“As the new Jeep Wrangler [Unlimited] 4xe becomes firmly established in the marketplace, this unique network takeover with Volta Industries allows the brand to reach drivers at key moments in their daily commutes as they charge their vehicles,” said Marissa Hunter, Vice President, Marketing, North America. “And as the first brand, automotive or otherwise, to implement Volta’s unique, dynamic weather-based technology, capturing the local outdoor conditions on 55-inch screens, it also creates an authentic connection to our drivers and the Jeep brand’s legendary status as the go-anywhere, do-anything vehicle for any lifestyle.”The new campaign is unique in that it will use Volta Charging’s dynamic weather-based ad capability to serve two different creative concepts from the Jeep brand. So when it is sunny out, the advertisement will feature a Jeep Wrangler Unlimited 4xe with the top down, going out and exploring, while the second ad emphasizes that even in the cloudiest weather, the Jeep Wrangler is still your go-to vehicle.
The ads were created by Huge Inc., and feature the taglines, “embracing nature has never felt more natural” for the sunny day version and “charge ahead and take on the elements” for the bad weather version.
Volta Charging’s digital media network reaches a diversified audience of more than 70 million consumers in 14 of the 15 largest designated market areas. Volta’s media charging stations also offer brands a dynamic content experience, including activation, and engagement opportunities.