While the U.S. was celebrating its Independence Day on July 4th, the FIAT brand was celebrating the 65th Anniversary of its beloved 500 nameplate.
“The all-electric and only electric 500e has reached the podium of the European EV market in the first half of the year,” said Oliver Francois, FIAT CEO and Stellantis Global CMO. “In the first semester, the new 500e is the most sold EV in Germany – where it has become even more successful than domestic electric cars.
Moreover, it is also the leader in Italy and on the podium in France and Spain. This is tangible proof of its success and of how FIAT considers its path towards electrification to be part of its historical social mission.
We have created the mobility for all, we are leader in the urban mobility, now our goal is to reinvent urban mobility, make it more sustainable for everyone, true to our claim “it’s only green when it’s green for all”.”
Designed and made in Turin, Italy, the 500e is a symbol of Italian creativity and is winning over fans of Made-In-Italy products throughout the world. The 500e is currently sold in 38 countries in 4 different geographic areas: from Europe to Latin America, from the Middle East to Japan. Its success is also highlighted by the 30 international prizes awarded to it in 9 countries by the public and experts.
With increasingly more attention being paid to the “green conversion”, FIAT has decided to accelerate its electrification strategy on the way to a more sustainable future. The global brand currently has a full range of electrified models in Europe and, starting in 2024, all of its new models will be electric. Finally, in 2027, FIAT will become fully electric in Europe.