The Jeep® brand opened what quite possibly the world’s most extreme staycation hotspot this past week in London, by hanging a tent nearly 250 feet about the O2. For those who aren’t familiar with the O2, it is a multi-purpose complex located in southeast London. Called the “Renegade Hotel”, those feeling adventurous could book a stay for free, for one night on either September 18th or the 19th.
The Renegade Hotel balanced adventure and urban living, with the world’s first urban cliff camping motel to help kick-off the new 2020 Jeep Renegade 4xe plug-in hybrid in England. The end of summer once-in-a-lifetime experience was not for the faint-hearted or those who were afraid of heights. The motel used an innovative hanging tent system known as a “portaledge” and was fixed 70 meters (or about 230 feet) above the ground to one of one the yellow pylons on The O2.
Those who were lucky enough to spend the night were able to watch the sun both set and rise over Canary Wharf, one of London’s most famous skylines.
The motel experience offered dinner, bed and breakfast, a 24-hour concierge, and came with a number of features inspired by the new Jeep Renegade 4xe. This included a Wi-Fi hotspot, Amazon Alexa connectivity, as well as a portable power supply changed by the Renegade 4xe on the ground. Of course, Jeep remembered to supply the basics such as a rain cover to protect guests from the elements, as well as a couple of warm sleeping bags.
For those who had a chance to stay, Jeep supplied a new Renegade 4xe to their front door. The new electrified Renegade allowed guests to enjoy 26 miles of pure electric driving on the way to the O2 grounds while being exempt from paying the London Congestion Charge and Ultra-Low Emission Zone (ULEZ) fee.
On arrival, the guests were given a sneak peek of where they were sleeping that night, while they enjoyed The O2’s roof-walk experience. They then dined in The O2 before heading up to their Renegade Motel “room” for the most epic stay ever.
Damien Dally, country manager Jeep UK, said; “By suspending the world’s first urban cliff camping Motel on The O2 roof, we’re giving Brits a unique opportunity to see and enjoy London from an exhilarating new vantage point. We won’t be stopping there, with our Renegade Roof Top Motel we are planning a tour to other well-loved UK cities to offer even more spectacular views.”
Following the launch of The Renegade Motel at The O2, Jeep will then be introducing Renegade ‘Roof Top’ Motels in a select number of UK city locations. Brits will again be given the new Jeep Renegade 4xe plug-in hybrid to drive to their ‘room with a view’, however, this time, they will be taking their accommodation with them – in the form of a TentBox, a portable pop-up tent that sits on the roof of the Renegade 4xe.
While offering the same benefits as the Renegade Motel at The O2, the Renegade ‘Roof Top’ Motels are likely to be a more welcome accommodation option for guests who aren’t necessarily the biggest fans of heights but still want a taste of urban adventure.
The “Renegade Motel” by Jeep® Image Gallery: