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Chrysler’s 300 Sedan Could Live On In The Age Of Electrification!

New Teaser Shows Us What The Next Chrysler Sedan Will More Than Likely Look Like...

Despite zero investment in marketing or any major updates since 2015, the Chrysler 300 Series continues to put up strong sales numbers in its segment. While the current Chrysler 300 has been drastically updated since its initial debut in 2004, it has remained on the same LX architecture. With that architecture scheduled to come to an end in 2024, a lot of people have questioned the future of the 300 nameplate.

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However, there may be new hope for the large Chrysler sedan.

In January, Chrysler CEO Christine Feuell told Automotive News that the automaker would have a replacement for the 300 and that the vehicle would have a completely new design. During the company’s EV Day 2021 presentation, silhouettes of a more edgy fastback coupe-like sedan could be seen on the slides during the presentation with Chrysler logos on the wheels.

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But recently, the media was teased once again with an image of the same vehicle released during an announcement about investment in the company’s testing facilities for safety and wind tunnel testing. 

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Feuell has made it no secret, that Chrysler will become a fully-electric brand by the 2028 model year. The first all-electric product will be the new 2025 Chrysler Airflow (CA), a midsized crossover that the brand has been teasing for over the past year. It will be based on the new STLA Large architecture and will offer all-wheel-drive (AWD) capability, Level 3 autonomy, and a wide array of new cutting-edge infotainment technology.

An all-new electrified minivan will also follow suit, after the launch of the Chrysler Airflow. The next-generation Pacifica should be also based on the STLA Large architecture and will face many challenges for engineers in order to keep its famed Stow N’ Go seating with the adaption of the new battery packs needed to provide propulsion.

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The new Chrysler sedan should follow suit. It as well should be based on the STLA Large architecture and should provide up to 500 miles (800 kilometers) of range on a single charge thanks to 108 kWh battery packs. Using an 800-volt architecture, the new 300 should offer increased fast charging capabilities.

Stellantis has already said that its new e-motors should be able to provide between 204 and 449 horsepower each. With the next-generation Dodge Challenger eMuscle car featuring AWD capability, we expect an electrified next-generation Chrysler sedan could easily outpower the export 300 SRT.

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While Chrysler has yet to release an official statement about its next sedan, we don’t expect to see such a product anytime before 2026.

Nevertheless, it does seem that the Chrysler brand will solider on in the age of electricity will a sedan in its lineup.

 

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only a Co-Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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Boy, someone is finally thinking at Chrysler! Instead of throwing away a recognized marketable name, they are considering transitioning it to the new world order!

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Sedan market may be shrinking, but Chrysler can follow the amc approach of filling the gaps in the market. There are sedan buyers out there, I’m one of them. I see a need for an affordable luxury sedan. Large trunk plenty of room Cushy ride. A sporty version and top tier New Yorker brougham

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I agree there are uses for sedans. Dodge will likely keep the fleet market - but then again maybe an electric police vehicle makes sense in urban cities (fast acceleration and quiet patrolling).

The question facing leadership is

Do you go bold and capture attention/respect/lure (ala Atlantic) at the cost of volume
Do you go mainstream and capture buts in seats (ala Chrysler 200 jellybean) at the cost of profit/competition
Do you go high tech and capture younger people at a higher price point (ala Dart) at the cost of profit or your classic demographic
Do you go ease of ownership/use and abstract the tech away and make it easier for those who just want reliable wheels and separate you self from all but touch screens and gadgets that make non-technies frustrated
Do you go theme and have people ask "what size would you like your Chrysler in"

What hopefully they don't do is try to do all of those.....

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Some clear thinking here. Foreign manufacturers have not waved the white flag on sedans, why should Chrysler? If after over a decade and basically no engineering, styling or marketing support there is still demand for the 300, clearly, logic driven,truthfully, this baby has legs. 300, separate from Airflow, Pacifica and that electric fantasy poppycock should be reinvented as a luxury sedan in tradition rich styling, with available ICE power. That Airflow looks to be just another clone of dozens of electrics that will be lost in a sea of look alike vehicles now embraced by manufacturers all drinking the same Kool Aid. In my opinion a next generation 300 luxury sedan is the best bet to under pin reinventing Chrysler. History, culture, personality not gimmicks. Go with proven traditional attributes. This baby still has legs, that’s fact driven, obvious.

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