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Stellantis Releases Q1 2021 Sales Results For United States:

Jeep® Grand Cherokee, Dodge Durango, and Ram Pickups Have Strong Sales...

Stellantis has reported its first-quarter sales results for 2021 and thanks to strong retail demand, there was a 5% increase during the quarter with 469,651 units sold. Retail sales rose 25% when compared to the first quarter of 2020 and Stellantis’ focus on growing its commercial fleet business continues to pay dividends with fleet commercials sales up 24% compared to the same time last year. Fleet sales accounted for 19% of total sales for the quarter.

“In spite of what started out as a strong start last year, before COVID shocked us all, this quarter was a very strong rebound for retail sales year over year,” said U.S. Head of Sales Jeff Kommor. “The consumer demand for our brands and our products was extremely strong throughout the quarter.”

Jeep® Brand:

2021 Jeep® Grand Cherokee Trailhawk. (Jeep).

The Jeep® brand sold a total of 197,545 vehicles during the first quarter of 2021. It was an 8% increase in sales compared to the same time last year. Leading the way for the brand was the aging Jeep Grand Cherokee (WK2) which proved that despite that the vehicle’s life is coming to an end, it still continues to be a key in the brand’s success. The Grand Cherokee sold 55,198 units, an increase of 10% compared to 2020’s results. 

Jeep® Brand U.S. Sales Summary Q1 2021
Model Q1 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
Compass 19,959 29,820 -33% 19,959 29,820 -33%
Patriot 0 1 -100% 0 1 -100%
Wrangler 49,646 39,688 25% 49,646 39,688 25%
Gladiator 18,822 15,259 23% 18,822 15,259 23%
Cherokee 37,923 33,675 13% 37,923 33,675 13%
Grand Cherokee 55,198 50,083 10% 55,198 50,083 10%
Renegade 15,997 14,164 13% 15,997 14,164 13%
Jeep® Brand 197,545 140,486 8% 197,545 140,486 8%

The iconic Wrangler post the best-ever first-quarter retail sales, following the best ever fourth-quarter sales in 2020. Total Wrangler sales rose 25% to 49,646 vehicles. Jeep Gladiator followed suit. Following its best-ever fourth-quarter sales in 2020, Gladiator posted its best-ever first quarter with total sales of 18,822 vehicles, a 23% increase over the same period last year. Gladiator also had its best month of retail and total sales in March since launch.

2021 Ram 1500 Limited Longhorn Crew Cab 4x4 Off-Road. (Ram).
2021 Ram 1500 Limited Longhorn Crew Cab 4×4 Off-Road. (Ram).

Ram Brand:

The Ram brand sold a total of 162,920 vehicles during the first quarter of 2021. It was a 16% increase in sales compared to the same time last year. In March, the Ram brand also posted its best-ever monthly retail sales. Overall, Ram retail sales rose 28% in the quarter based on strong consumer demand for trucks. 

Ram Brand U.S. Sales Summary Q1 2021
Model Q1 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
Ram Pickups 148,836 128,805 16% 148,836 128,805 16%
Ram ProMaster 10,880 9,585 14% 10,880 9,585 14%
Ram ProMaster City 3,204 2,096 53% 3,204 2,096 53%
Ram Brand 162,920 140,486 16% 162,920 140,486 16%
2021 Chrysler Pacifica Pinnacle AWD. (Chrysler).

Chrysler Brand:

Total first-quarter sales of the Chrysler brand increased 32% to 39,737 vehicles, thanks to the recently updated Chrysler Pacifica. Retail sales for the 2021 Chrysler Pacifica and new entry-level Chrysler Voyager rose 57%, compared to the first quarter. 

Chrysler Brand U.S. Sales Summary Q1 2021
Model Q1 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
200 1 3 -67% 1 3 -67%
300 5,394 5,596 -4% 5,394 5,596 -4%
Pacifica/Voyager 34,342 24,525 40% 34,342 24,525 40%
Chrysler Brand 162,920 140,486 16% 162,920 140,486 16%

The beloved Chrysler 300 Series did suffer a 4% decrease in sales during the first quarter with 5,394 units being sold. There was also one lone left-over Chrysler 200 Series sedan from 2016 that was sold as well.

Dodge Brand:

2021 Dodge Durango Citadel AWD. (Dodge).

Coming off a strong 2020, Dodge Challenger and Charger continue the trend in the first quarter, with retail sales of the muscle cars up 29% year over year. The new 2021 Dodge Durango, the ultimate “no-compromise” SUV, continues to raise the bar, adding to the brand’s success both on the road and in the showroom, turning in a 61% increase in first-quarter retail sales. 

Dodge Brand U.S. Sales Summary Q1 2021
Model Q1 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
Dart 1 3 -67% 1 3 -67%
Charger 19,740 18,628 6% 19,740 18,628 6%
Challenger 15,096 12,138 24% 15,096 12,138 24%
Viper 2 0 200% 2 0 200%
Journey 6,880 15,152 -55% 6,880 15,152 -55%
Grand Caravan 1,709 24,931 -93% 1,709 24,931 -93%
Durango 20,560 17,805 15% 20,560 17,805 15%
Dodge Brand 63,988 88,657 -28% 63,988 88,657 -28%

Sales for the brand’s most successful nameplate the Grand Caravan declined 93% during the first quarter of 2021, due to the fact the production has ended of the iconic nameplate. You might have noticed a 55% decline in Journey sales as well. Production of the vehicle also ended last year, leaving the Dodge brand with just the Charger, Challenger, and Durango in the brand’s lineup. 

During the quarter, there were also 2 left-over Dodge Vipers and 1 Dodge Dart model that also sold.

Alfa Romeo Brand:

2021 Alfa Romeo Stelvio Quadrifoglio. (Alfa Romeo).

For the first quarter, the Alfa Romeo brand posted a 25% gain in total sales compared with the same period last year, with sales of the Stelvio SUV increasing by 34% and the Giulia sedan by 17%. These results follow 2020 in which the Alfa Romeo brand grew both volume and market share. 

Alfa Romeo Brand U.S. Sales Summary Q1 2021
Model Q1 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
4C 24 31 -23% 24 31 -23%
Giulia 2,065 1,759 17% 2,065 1,759 17%
Stelvio 2,557 1,913 34% 2,557 1,913 34%
Alfa Brand 4,646 3,703 25% 4,646 3,703 25%

FIAT Brand:

2020 Fiat 124 Spider Classica. (FIAT USA).

With the FIAT brand’s decision to pull most of its lineup away from the North American market, it is no surprise that the brand’s total sales continued to drop a total of 28%. Leading the way was the discontinued Fiat 124 Spider. The sporty convertible sold 477 units during the quarter, up 23% over the same time last year. That one vehicle made up for more than half of the brand’s total sales of 815 units for the quarter.

FIAT Brand U.S. Sales Summary Q1 2021
Model Q1 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
500 4 327 -99% 4 327 -99%
500L 69 130 -47% 69 130 -47%
500X 265 283 -6% 265 283 -6%
124 Spider 477 388 23% 477 388 23%
FIAT Brand 815 1,128 -28% 815 1,128 -28%

The Fiat 500X, the brand’s only vehicle left in its portfolio for North America sold a total of 265 units. The turbocharged all-wheel-drive crossover was down 6% compared to the same time last year.

 

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only a Co-Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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I'm having some trouble with some of the mathematical calculations on the sales numbers. Can someone help me understand the Jeep and Chrysler sales totals ?

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Great results all around, it seems. What are the Maserati numbers?
I'm impressed that the 300 held.

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