Ram
Trending

Ram CEO Says Brand Is “Actively & Aggressively” Looking At A Smaller Pickup!

Drops Details About When We Will Be Seeing 2023 Heavy Duty As Well...

Autoblog.com recently sat down with Ram CEO, Mike Koval Jr. at the 2022 Detroit Auto Show, where the Ram boss discussed some interesting information about the future plans of the brand. 

While Ram has big plans for its upcoming Ram 1500 Battery-Electric Vehicle (BEV) and Range Electric Paradigm Breaker (REPB) pickups, he did drop some hints about the possibility of a smaller offering as well as a timeline of when we could be seeing the 2023 Ram Heavy Duty lineup.

This slideshow requires JavaScript.

When asked about a smaller pickup, Koval said that the brand is “actively and aggressively” considering a small truck that would sit below the current Ram 1500. Currently, Ram sells rebranded versions of FIAT’s subcompact Strada (Ram 700) and compact Toro (Ram 1000) Sport-Utility Pickups (SUPs) in various LATAM countries. 

With the popularity of the Ford Maverick, Ram fans have been dying for a similar affordable vehicle. The Ram 1000 would be a logical answer, we have compared both vehicles before.

This slideshow requires JavaScript.

However, our friends at AutosSegredos.com, have stated that Stellantis Design Studio in Brazil is hard at work creating a slightly larger vehicle than the Toro dedicated to the Ram brand. This vehicle would feature turbocharged four-cylinder engines. Koval hinted at this vehicle, as he told Ram has seen record sales in international markets, with standouts being South America and Australia for a smaller vehicle.

This slideshow requires JavaScript.

Ram also teased us during the EV Day 2021 presentation, with an STLA Large-based electric mid-sized pickup. Unlike the current body-on-frame offerings from General Motors (GM), Ford Motor Company, Nissan, and Toyota, a STLA Large vehicle would be a unibody vehicle and could easily be manufactured alongside one or more of the many electric vehicles like the Chrysler Airflow, Jeep Recon, or Wagoneer S.

This slideshow requires JavaScript.

Koval also mentioned that the Ram brand will unveil the 2023 Ram 2500/3500 Heavy Duty in October. The truck is expected to get some new features (like new towing mirrors, a new sport performance hood, and a full-digital cluster. However, in recent spy photos, we have seen the Cummins badge on the side of the truck being covered up. Could there be something special in store? I guess we will find out next month.

This slideshow requires JavaScript.

Then in November, Ram will introduce its “Revolution” BEV Concept. It will preview the upcoming Ram 1500 BEV, but will not be the finalized product we will see in production. Ram should also be showcasing its new 2023 Ram ProMaster BEV full-size van. A set date has yet to be unveiled.

Source: Autoblog.com

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only a Co-Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

Related Articles

Loading new replies...

This is beyond Frustrating, waiting since 2012 for a NEW DAKOTA Mid Size Pickup! I have Leased 2 Chevy Colorados and really like them.
Come on already and don't give us a unibody lifestyle City boy Pickup either..

Reply 1 Like

Ram is SOOOOO far behind the curve!! No small truck, no Mid-size truck and no Full size SUV. Seems we only build one size pick up, no less 2 versions, an old dated one and a new one. If it wasn't for the old Classic, who knows where Ram would be in the truck race. Probably not fighting for second!!! Time to get your stuff together and get back in the game.

Reply Like

This is beyond Frustrating, waiting since 2012 for a NEW DAKOTA Mid Size Pickup! I have Leased 2 Chevy Colorados and really like them.
Come on already and don't give us a unibody lifestyle City boy Pickup either..

Saw this the two weeks ago. Short wheelbase, Ram styling, fuel filler for door at the back of the bed. We've all been leaning towards Dakota prototype.

Reply Like

They have the products get them NA equiped and certified and see how the market results.

Reply Like

Saw this the two weeks ago. Short wheelbase, Ram styling, fuel filler for door at the back of the bed. We've all been leaning towards Dakota prototype.

That's an old Wagoneer/Grand Wagoneer test mule.

Reply 1 Like

Back to top button