Chrysler CEO Expects A Resurgence In Passenger Cars

In a recent revelation at the Reuters’ Automotive USA 2023 summit in Detroit, Chrysler CEO Chris Feuell hinted at the automaker’s plans to continue its legacy in the passenger car segment with a potential all-electric sedan. As Chrysler prepares to end production of the iconic Chrysler 300 in December, Feuell’s remarks shed light on the brand’s commitment to evolving with the times and meeting the ever-growing demand for electric vehicles (EVs).

“It made me kind of sad to see a lot of the OEMs walking away from the car segment,” Feuell expressed. “And if you think about what customers are looking for in an EV, yes, they want range. They want accessible charging. They want something that’s affordable. And from my perspective, I think we’ll see a resurgence in the car segment.”

Chrysler, a part of Stellantis, has already teased an electrified sedan during its EV Day 2021 presentation. Ralph Gilles, Head of Stellantis’ Chief Design Officer, unveiled a tantalizing glimpse of what’s to come. The teaser showcased a design that bore striking resemblance to the Chrysler Airflow Concept, with a sleek front, a taller greenhouse, a sloping hatchback design, and a short rear deck, marking a significant departure from the boxy appearance of the current Chrysler 300.

Notably, this new design direction aligns with the automotive industry’s shifting preference towards more aerodynamic and futuristic aesthetics. In fact, the upcoming Dodge Charger Daytona (LB) will also adopt a hatchback design, combining functionality with the timeless elegance of a sedan.

Following the EV Day 2021 presentation, the media received yet another teaser image of a potential future Chrysler sedan, resembling the Dodge Charger Daytona’s profile. This hints at a production candidate that could revitalize the brand’s presence in the passenger car segment and capture the imagination of automotive enthusiasts.

Chrysler also has ambitious plans to position itself as a technology leader within the Stellantis family. It will be the first brand to introduce three new software platforms: STLA Brain, STLA SmartCockpit, and STLA AutoDrive, enabling up to Level 3 automated driving. These innovations are expected to debut on an upcoming crossover in 2025. However, the integration of advanced technology often comes with increased costs, a concern that Chrysler is actively addressing.

Feuell revealed that the automaker is focused on developing technologies that cater to consumers’ needs while working with Stellantis’ financial services to explore innovative approaches to address monthly payments rather than just the Manufacturer’s Suggested Retail Price (MSRP). This customer-centric approach aims to make EVs more accessible and affordable for a broader audience.

Despite limited marketing in recent years, the Chrysler 300 maintains steady production. While not in SUV numbers, it highlights the enduring appeal of the sedan. With the shift to EVs, a Chrysler sedan could offer a compelling alternative to established models like Tesla and BMW.