The Jeep® brand is known throughout the automotive industry for its quirky hidden “Easter eggs” across its vehicle portfolio. The hidden images add more fun to the ownership experience of the brand’s vehicles, allowing owners to find new details during their daily experiences with the vehicle. Well now, it is your turn to join in on the fun. The Jeep design team is looking for one lucky fan to help invent the next “Easter egg” on a future Jeep model.
“Jeep ‘Easter eggs’ started with the 2011 Grand Cherokee,” said Mark Allen, Head of Jeep Design. “We added small Jeep grilles inside the headlamp bulb shields. It was an off-the-cuff addition of a graphic to an otherwise standard piece. After that, we started sprinkling small graphics on various vehicles”.
The person with the selected design, which will be judged on by the Jeep design team and the brand’s executives will win a brand-new Jeep vehicle of their choice*.
“When we did the refresh on the Wrangler, we added a small side profile of a Jeep climbing up from the corner of the windshield, which became a point of delight for the customer,” said Allen. “These small elements are a surprise and delight for our customers and help convey the human touch behind our products, which is appreciated.”
Entries will be judged by the following criteria:
- Creativity: Entry presents the idea for the “Easter egg” icon in a creative, effective and compelling manner (25%)
- Jeep Brand Power: Entry is in line with the Jeep brand spirit and is worthy of inclusion in the rare library of Jeep “Easter eggs” (25%)
- Quality/Actionable: Entry clearly expresses the idea for the “Easter egg” icon in a clear and easily understood manner that is actionable by the sponsor for potential future use on a vehicle. The entry shows clarity of the thought process (25%)
- Originality/Authenticity: Entry portrays a unique “Easter egg” idea that is clearly the entrant’s own idea and does not build upon any other idea or expression. The entry has a distinct conceptualization (25%)
“The Jeep brand’s legacy is a testament to the people who since 1941 have dedicated themselves to building SUVs engineered and designed to be the most capable in the world, and to the people who proudly own, or aspire to own, one of our vehicles,” said Christian Meunier, Global President of Jeep Brand, FCA. “With a history of nearly 80 years filled with memorable experiences past and present, we believe that the ideas submitted by our global community will be ones that only Jeep and its owners, fans, and followers can uniquely tell.”
The Jeep brand has launched a website dedicated to the contest at TheNextJeepEasterEgg.com. The contest begins now and ends on Thursday, July 2nd. The winner will be announced on Friday, July 31st.
*NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Must be 18 years of age or older and a legal resident of the 50 US States or DC to participate. Void where prohibited. Contest starts at 09:00:00 AM ET on 06/18/20; ends at 11:59:59 PM ET on 07/02/20. ARV of prize: $50,000. For full Official Rules, visit http://www.thenextjeepeasteregg.com/. Sponsor: FCA US LLC, 1000 Chrysler Drive, Auburn Hills, MI 48326.