Branded as a premium brand in Brazil, the Ram brand continues to be making waves with its expanding lineup. The recent launch of the Ram 1500 Limited pickup further solidified the brand’s position as the leader in premium pickups in the market.
Ram has experienced an exceptional surge in sales in Brazil, with the first quarter of this year witnessing an astonishing 578% increase compared to the same period in 2022. This extraordinary growth demonstrates the brand’s increasing popularity and the strong demand for its vehicles in the Brazilian market. The success of Ram can be attributed to its continually growing lineup, which now includes the Ram 3500 Limited Longhorn, Ram 1500 Classic Laramie and Laramie Night Edition, and now the Ram 1500 Limited.
The Ram 1500 Limited, hailed as the most luxurious, comfortable, and technologically advanced pickup truck on the market, is now available. The vehicle’s standout feature is its iconic 400-horsepower HEMI® V8 engine, which provides exceptional power and performance. The Ram 1500 Limited offers an array of exclusive features, including an active air suspension system, reclining rear seats, and striking 22-inch rim wheels, further enhancing its appeal to discerning buyers.
Furthermore, the Ram 1500 Limited serves as the debut platform for the innovative Uconnect 5 technology. This platform integrates advanced connectivity features, allowing drivers to stay connected, access real-time information, and control various aspects of the vehicle using their smartphones. The Uconnect 5 platform exemplifies Ram’s commitment to incorporating cutting-edge technologies into its vehicles, providing an unmatched driving experience for customers.
On its first day available on the market, Ram sold 540 units of the Limited. With a starting price of R$ 529,900 (or about $106,675 USD), the 1500 Limited is a true premium offering where the average income in the country is R$ 103,000 (or about $20,735 USD), making the number of units sold even more of a statement for the brand.
In a move to provide an elevated customer experience, Ram introduced the first-of-its-kind concept store called Ram House in Brazil. This unique dealership combines traditional automotive retail with architectural and decorative elements that exude a premium atmosphere. The Ram House concept store offers customers a distinct and immersive environment to explore the brand’s range of vehicles, showcasing the craftsmanship, innovation, and luxury associated with Ram. This novel approach to dealership design reflects Ram’s dedication to offering its customers a truly exceptional buying experience.