Fiat has once again made headlines in Brazil by unveiling the 2024 Strada pickup. Continuing its tradition of innovation and market leadership, the 2024 Strada introduces new features poised to redefine the pickup truck landscape. With the inclusion of the groundbreaking Turbo 200 Flex engine, a captivating design transformation, and an exclusive limited-edition model, the Strada solidifies its reputation as an industry trailblazer.
The spotlight shines brightly on the core of the 2024 Strada—the revolutionary 1.0-liter Turbo 200 Flex inline-three-cylinder turbo engine. A member of Stellantis’ state-of-the-art turbo flex engine family, this powerhouse ushers in an era of unmatched efficiency and performance. Embracing the industry’s trend toward downsizing, the Turbo 200 Flex boasts a lightweight build, a responsive low-inertia turbocharger from BorgWarner, and the innovative MultiAir III technology. With a robust output of 130 horsepower (ethanol) or 125 horsepower (gasoline) and an impressive torque of 200 Nm, the Strada showcases its prowess by accelerating from 0 to 100 km/h (0 to 62 mph) in a mere 9.5 seconds, surpassing its competitors.
Adding a Sport mode further enhances the driving experience with an even more responsive accelerator. The power of the Turbo 200 Flex is harnessed through a CVT automatic transmission that offers three distinct driving modes: Automatic, Manual, and Sport.
The 2024 Strada dazzles beyond performance with a refreshed design that redefines modernity and sophistication. Enter the Ultra version, an embodiment of luxury and sportiness. Distinguished by its striking front grille with a red frieze and seats embroidered in red, the Ultra variant stands as a symbol of exclusivity. Not to be outdone, the Ranch version receives a facelift, showcasing a new front grille, LED fog lights, and a robust skid plate, projecting an aura of strength and aggressiveness.
Marking a quarter-century on the road, the Strada line introduces the “Edizione 25 Limited Edition”. With only 1,025 units available, this edition pays tribute to the Strada’s enduring impact. Adorned in Strato Gray with a contrasting black ceiling, the Edizione 25 emanates elegance and prestige. The exterior features side adhesives, sleek glossy black mirror covers, and darkened wheels that exude a sporty and exclusive aesthetic. Inside, the luxury continues with Ultra-embroidered seats and a numbered badge that underscores the exclusivity of this celebratory edition.
Since its debut in 1998, the Fiat Strada has consistently pushed boundaries in the pickup truck segment, introducing innovations that redefine the market. The Strada has continuously raised the bar from extended and double cabins to automatic transmissions and exceptional load capacities. With a formidable presence in Brazil and beyond, Strada’s position as a market leader remains unassailable.
The 2024 Fiat Strada pickup seamlessly blends raw power, style, and exclusivity, reshaping expectations. The Turbo 200 Flex engine sets a new standard for performance, while design enhancements and a limited-edition variant reaffirm the Strada’s legacy of innovation. With its rich history and unwavering commitment to excellence, the Strada forges ahead, shaping the future of the pickup truck market.
2024 Fiat Strada Lineup Image Gallery: