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FIAT Launches Its 500e Outside Of Europe For The First Time:

Israel Becomes The First Country Outside Europe To Get The Electric City Car...

While Americans were celebrating Independence Day on July 4th, the FIAT brand was celebrating the 64th birthday of its beloved 500 (Cinquecento) nameplate. FIAT kicked off the celebration by introducing its all-new electric 500e to the first country outside its initial European market, with its launch in Israel. The new 500e is designed, engineered, and manufactured in Turin, the new 500e is the first model in FIAT history to be full-electric and 100% Made-In-Italy.

2021 Fiat 500e “la Prima” hatchback. (FIAT).

The FIAT brand recently announced that it would be going to an all-electric lineup starting in 2024.

The Fiat 500e is a benchmark in range and charging speed, and is capable of 320 kilometers (198 miles) on the WLTP cycle with its 42-kWh lithium-ion batteries. With an 85-kW fast charger, it only takes 5 minutes to charge up enough to travel 50 kilometers (31 miles). To charge the battery to roughly 80%, it only takes 35 minutes.

2021 Fiat 500e “la Prima” hatchback. (FIAT).

When it comes to performance, 500e’s Passion, Icon, and la Prima models are fitted with an 87-kW (118 horsepower) electric motor that offers a top speed of 150 km/h or 93 mph (self-limiting), acceleration from 0 to 100 km/h (0 to 62 mph) in 9.0 seconds and 0-50 km/h (0 to 31 mph) in 3.1 seconds.

With the Action variant, a 70-kW (94 horsepower) e-motor with 0 to 100 km/h (0 to 62 mph) acceleration in 9.5 seconds, top speed of 135 km/h (84 mph), and a range of 190 kilometers (118 miles) (WLTP cycle).

2021 Fiat 500e “la Prima” hatchback. (FIAT).

All four trims will be available for the 500e’s Israeli lineup. The Action model will be available at the same price as the last generation with the internal combustion engine (ICE) thanks to incentives. All three body styles will also be available, with Cabrio, Hatchback, and 3+1 making up the lineup. 

The 500e also features Advanced Driver-Assistance Systems (ADAS), making it easier, safer, simpler, and more fun to drive, as well as being the first car in its segment equipped with Assisted Driving Level 2.

2021 Fiat 500e “la Prima” hatchback. (FIAT).

500e also is fitted with the new 10.25-inch touchscreen display equipped with the new Uconnect 5 (R1) infotainment system. The system features over-the-air updates and can be paired with two smartphones at once in under 5 seconds.

The new 500e, has received 10 awards even before it had been launched, including the Red Dot Award, the IF Design Award, and “Green Car” at the Automobile Awards, now that the new 500e has official gone on sale throughout Europe, it lands in Israel to take its first steps toward the rest of the world. 

2021 Fiat 500e Image Gallery:

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Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only a Co-Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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The 500e would be perfect for the US as well. And Japan.

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What does Stellantis do with Fiat in North America? There can be little doubt that Fiat blew the launch of the brand in every way possible and things are bleak right now for Fiat. No use even posing the question if Fiat is exiting this market and to analyze and evaluate every mistake made, which were many, has no purpose. Now, after these litany of mistakes comes this 500e that hints there is life left in the brand and questions yet to ask. There is an old axiom, “don’t pour new wine into old sacks” and if this we’re my decision to make, I’d shut the whole NA Fiat operation down for a year and gut the old and after a soul searching analysis, relaunch with new sacks. There would have to be a full line of vehicles from day one, new dealership personnel and a whole new business plan with more American input. Impressed as I am with this 500e, I’m not sure if Fiat can succeed and the new wine should go into Maserati, Chrysler, Alfa Romeo and Dodge and we plow under Fiat once and forever.
Wine is a valued commodity and one that needs care in all its stages from vine to table and care must be taken with the Stellantis branded vintage if sweet wine and not vinegar is what we are to get. Tempting though is this attractive 500e grape we see here on the Italian vine. Very tempting.

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We might know tomorrow if the new Fiat 500e crosses the pond.

A place where I once worked once very meeting happy. Nothing happened in those frequent meetings except to pass the responsibility of the management's screw ups onto the workers on the floor. A few of us who understood 12 step programs by personal experience would joke coming out of the work meetings, "They keep having these meetings, but nobody ever stands up and admits they have a problem." I participated in the Consumer Advisory Board (CAB) during the time period when the torch passed from the 3 headed dog to Fiat. They asked us for our ideas on marketing Fiat and we told them to follow the example of when Dodge and Plymouth sold Mitsubishi products in their showrooms. The CAB was promptly ignored and soon done away with. The marketing of the Fiat brand in the USA was one blunder after another. We see the result.

The new Fiat 500e and the probable production Centoventi shouldn't be badged anything other than a Fiat. They must be optioned and tailored for American tastes, and not what some European elites think what Americans should have.

I will leave some examples from the past Chrysler Mitsubishi era. These cars didn't sell in Vega or Pinto numbers, but they didn't leave the legacy of those cars behind either.

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We might know tomorrow if the new Fiat 500e crosses the pond.

A place where I once worked once very meeting happy. Nothing happened in those frequent meetings except to pass the responsibility of the management's screw ups onto the workers on the floor. A few of us who understood 12 step programs by personal experience would joke coming out of the work meetings, "They keep having these meetings, but nobody ever stands up and admits they have a problem." I participated in the Consumer Advisory Board (CAB) during the time period when the torch passed from the 3 headed dog to Fiat. They asked us for our ideas on marketing Fiat and we told them to follow the example of when Dodge and Plymouth sold Mitsubishi products in their showrooms. The CAB was promptly ignored and soon done away with. The marketing of the Fiat brand in the USA was one blunder after another. We see the result.

The new Fiat 500e and the probable production Centoventi shouldn't be badged anything other than a Fiat. They must be optioned and tailored for American tastes, and not what some European elites think what Americans should have.

I will leave some examples from the past Chrysler Mitsubishi era. These cars didn't sell in Vega or Pinto numbers, but they didn't leave the legacy of those cars behind either.

I think you and I are saying the same thing from different perspectives. Your first hand inside knowledge confirms my suspicions that management always knows better and doesn’t know much in the end. Blame the messenger. Having experience with major corporations and their decision makers, nothing surprises. Fiat done right could work. Dying a slow death on center stage is so destructive to Stellantis in the NA theater. New team, new plan, more product including the 500e and an American point of view might just work. Guess that makes us the messengers.

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They must be optioned and tailored for American tastes, and not what some European elites think what Americans should have.

I agree with you Pat. But I'll take exception with this sentence. I don't know if execs at Chrysler were european so please correct me if I'm wrong.
Marchionne was canadian and he strongly misunderstood the european market. This is not something that an European elite would do.
To be brief: no executive with experience in the european market would discard station-wagons like Fiat and FCA did during the Marchionne era. For fleet and private sales are a must have in Europe. They instantly guarantee 50% to 70% higher sales for the corresponding model and for a long time they did not affect SUV sales (nor vice-versa).

When the Fiat Bravo 2 / Lancia Delta / Alfa Romeo Giulietta were launched in 2007/2008 there was no station-wagon versions of the Fiat and Lancia - this would've guaranteed almost double the sales. It's incomprehensible that a product was planned for Europe that did not consider this. When the Giulia was launched the same happened.
An european elite wouldn't have let Fiat disappear from the B-segment (which it dominated as much as VW dominated the C-segment with the Golf).

Unfortunately, FCA didn't know what to do with Fiat in the US but also in Europe. They should get the responsible exec from Fiat LATAM to run the brand globally.

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