All-New Electrified Fiat 500 Wins “Red Dot Design Award”!

Second Straight Win For Concept Design For FIAT...

In the design world, one of the industry’s top industrial design awards is the “Red Dot Design Award“. Founded in 1955, the award focuses on three categories (Product Design, Communication Design, and Concept Design) and is intended for companies that give special importance to design. The award panel is made up of 21 international members that include freelance designers, academics, and journalists, assess the projects on the basis of criteria including innovation, formal quality, functionality, and sustainability.

The new 500 “la Prima” hatchback. (FIAT).

This year, the all-new electrified Fiat 500 was awarded top honors in the Concept Design category. This was the same category won by the Fiat Centoventi Concept, last year. You might remember, the all-electric Fiat 500 made its debut just as the pandemic hit Italy. Since then, the FIAT brand has rolled out both the new hatchback and convertible models.

The new 500 “la Prima” hatchback. (FIAT).

“Our aim with the new Fiat 500 was to create an electric car with a soul, whose design strongly features the Italian approach to style and the feeling that can be drawn from the sculptural trend of the new 500, in its ‘eyes’ – the headlights – and in its interior. We wanted to create a unique product, as a statement of the Italian spirit, of how Italy as a nation and Fiat as a brand can create today. Receiving the “Red Dot Award” is a great honor for the entire team who have worked on the New 500 project”, noted Klaus Busse, Head of EMEA FCA Design, after winning the award.

The new 500 “la Prima” hatchback. (FIAT).

This year, more than 4,100 applications were received from 52 countries, with 187 of those projects receiving an award.   

Congratulations to the Fiat Chrysler Automobiles (FCA) EMEA Design staff.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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