FIAT Shows Off Four New Special Edition Models Of Its New 2021 Fiat 500 City Car:

Each Gives Unique Look At The Iconic 500 Nameplate...

Yesterday, the FIAT brand showed off its all-new third-generation all-electric 2021 Fiat 500. FIAT surprised everyone when they announced that the entire lineup of the next-generation Fiat 500 would be completely electric. The reason behind the change is continuous emissions regulations in Europe, a market where the Fiat 500 city car has continued to have sales success.

But showing off that the new Fiat 500 is environmentally friendly wasn’t the only highlight of the launch of the new 500. Instead, the brand announced four new limited-edition models of the next-generation Fiat 500 that we thought we would take a more in-depth look at.

la Prima Launch Edition:

The first limited-edition model that the brand showed off, was its own launch edition model called the “la Prima” (or “The First”). Currently available for ordering on FIAT.com, the la Prima model is a top-of-the-line 500 featuring some amazing technology, exclusivity, and new connectivity. 

The New Fiat 500 “la Prima” Launch Edition. (FIAT).

la Prima is available in three colors inspired by nature and it’s basic elements…

  • Mineral Grey (Metallic) – which represents the earth
  • Ocean Green (Pearlescent) – which represents the sea
  • Celestial Blue (Tri-Coat) – as a homage to the sky
The New Fiat 500 “la Prima” Launch Edition. (FIAT).

la Prima models also feature full LED headlights, an eco-leather upholstery, 17-inch diamond-cut aluminum wheels, and chrome-plated inserts on the windows and side panels. The car also will feature a Monogram Soft Top, and an exclusive “1 of 500” numbered badge alongside the name of the country, in which the car was purchased in the European market.

As for technology, the la Prima launch edition is equipped with the most advanced Advanced Driver-Assistance Systems (ADAS) available. Features like…

  • Autonomous Emergency Brake with Pedestrian & Cyclist Detection
  • Intelligent Speed Assistant
  • Lane Control
  • A High-Resolution Rearview Camera with Dynamic Guidelines
  • Intelligent Adaptive Cruise Control (iACC) and Lane Centering
  • Auto Headlamp On and Auto High/Low Beam
  • Emergency Call
  • Electric Park Brake
The New Fiat 500 “la Prima” Launch Edition. (FIAT).

The 2021 Fiat 500 la Prima also features a Level 2 Autonomous driving system, which is the first time that the technology has ever been featured in a city car.

Inside, the la Prima gets a load of new connectivity features which include:

  • 7-inch Thin-Film Transistor (TFT) Center Display
  • Uconnect 5 10.25-inch infotainment touchscreen system with NAV
  • Wireless Android Audio and Apple CarPlay
  • Digital Auto Broadcast
  • FCA’s Telematic Box Module

la Prima is offered only as a convertible and its the only all-electric four-seater convertible on the market. The car comes with an 85 kW fast charger and an interior with an eco-leather dashboard and seats as standard equipment.

The new 500 “la Prima” Launch Edition convertible with its new fast-charging Easy WallboxTM, has an MSRP of  €37,900 or about $42,380 USD (not including the environmental incentives depending on the country).

500 Giorgio Armani Edition:

Only Giorgio Armani, the undisputed king of the world of Italian elegance, could be the one to interpret the style. His haute couture house interpreted their version of the electric 500, the 500 Armani, in the name of timeless tailoring and sustainability. Using laser technology, Armani wished to shape the metal covering of the car’s bodywork (and eventually etching it) with exclusive micro-chevron engraving, bringing it as close as possible to the three dimensions of fabric. The result is further enhanced by an Armani gray-green “silk effect” color. What’s more, the opaque paint used for the exterior is an innovative product. While the “GA” logo is a strong feature of the wheel design and customizes the fabric of the soft top, while the amber-colored windows raise the car’s level of harmony and sophistication.

Fiat 500 Giorgio Armani Special Edition. (FIAT).

The neutral and elegant nuances continue in the interior: the seats are upholstered in certified full-grain natural leather, sourced from Poltrona Frau, in a “grey” color with micro-chevron wool bands, embellished with details taken from the craftsmanship of the best leather goods.

Fiat 500 Giorgio Armani Special Edition. (FIAT).

The naturalness and authenticity of the materials are also emphasized by the sinuous and sculptural dashboard insert, covered with reconstituted open-pore wood embellished with thin layers of aluminum inlay, inspired by the elegance and contemporaneity of the Armani/Casa line.

Fiat 500 Giorgio Armani Special Edition. (FIAT).

Pricing for the 500 Giorgio Armani Edition has yet to be announced.


Bvlgari’s One-off B.500 “MAI TROPPO” is a homage to craftsmanship and beauty. 500 has always played a role in La Dolce Vita, an Italian icon born of the love for beauty and art. The new interpreter of these values is Bvlgari, an emblem of Italian excellence, a brand that has innovated over the years by rewriting the rules of world jewelry and launching new trends that have become icons of contemporary design. The New 500 is a true gem in its own right, with its interiors in the finest materials, embellished by the greatest attention to the details and unique finishes that recall the vivid, unmistakable combinations of colors and motifs and exalt Bulgari’s Roman origins.
It could, therefore, take no other name than “MAI TROPPO” [never too much].


The one-off features a saffron-colored pearlescent paint, an iconic shade at Bvlgari inspired by the chromatic variegation of Roman sunsets. This effect is enhanced by nuance in the paint produced by expert manual technique. The “saffron” paint emphasizes the character of the car as a “jewel”, based on the inclusion of gold powder, recovered from the scraps of jewelry production. The end result: an environmentally friendly car, resplendent in its own light. In addition to the gold paint, the B.500 has side sills and front moldings processed using the glazing technique; specifically designed wheels in the form of a star, the historical symbol of Bvlgari, along with black lacquer with gold trim and a side “jewel” badge in polished gold, with a diamond-paved B.500 logo.


The philosophy of re-use continues in the interiors, with a dashboard fascia made even more elegant by its upholstery with heritage Bvlgari silk scarves from the collections of the past. The seats are in teal leather with “Diva” pattern embroidery, gold details and scarf inserts. The true jewel of the interiors is three semi-precious stones, amethyst, topaz and citrine, set in a removable brooch, made by the master goldsmiths at Bvlgari and placed in the center of the steering wheel.

Pricing for the B.500 “MAI TROPPO” has also yet to be announced.

500 Kartell:

The last special edition 500 is by Kartell. Creativity and innovation are the elements of inspiration for the 500 Kartell special edition, from the iconic brand of Italian industrial design, which constantly experiments and researches new aesthetic and functions vernaculars for plastics. In recent years, Kartell has also been involved in developing increasingly sustainable plastics.

The New 500 Kartell is an ideal mixture of materials that come together to breathe life into a true object of contemporary design.

Fiat 500 Kartell Special Edition. (FIAT).

The exterior features a “monoblock color” concept where the different types of materials – metal, glass, rubber, plastic, and fabric – are interpreted in the same color, Kartell blue, derived from Yves Klein blue, a universally recognized color iconic of the brand. The surfaces of the bodywork are mirror-effect Kartell blue, obtained using a blue Kartell mirror effect obtained with environmentally friendly chrome paint. The two brands’ logos stand out from the bodywork thanks to treatment with a sandblasted polycarbonate, to convey a sense of material and depth.

Fiat 500 Kartell Special Edition. (FIAT).

The most symbolic elements of the exterior, in addition to the color effect, are the components made of polycarbonate recycled from end-of-life parabolic projectors, used in the front grille, wheels and mirror caps. These objects feature a unique design inspired by the pattern of Kartell’s Kabuki lamp, created and developed by the designer Ferruccio Laviani as a motif to lead the new car’s identity, with unique details that recall the texture of the lamp and become special elements of the car. The Kabuki pattern remains the protagonist in the interiors, with a polycarbonate cover on the dashboard insert and transparently applied to the seats.

Fiat 500 Kartell Special Edition. (FIAT).

The contrast between the Kartell blue of the exterior and the brightness of the interior is striking, providing a clear and light environment, combining warm and cool hues. The tactile textile plastics used in the interior are 100% recycled polypropylene, just like the chairs from the latest Kartell collection. The fabrics take on a natural, cozy look, in fully recycled polyester.

The 500 Kartell special edition pricing has to be announced as well.

So what is your favorite 500 special edition model? Leave your comment below.

Fiat 500 Special Edition Image Gallery:

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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