While the FIAT brand struggles in North America with the Fiat 500, the brand is celebrating some big milestones for the tiny city car in the European market. The 500 nameplate celebrated its 62nd birthday at the beginning of the month. The Fiat 500 has also spun off two additional models since its relaunch in 2007 with the 500L and 500X. Those models along with the modern 500, celebrated selling three million units in Europe last month.
“Happy Birthday to Italy’s best-loved car, much loved also all over Europe”, says Luca Napolitano, Head of EMEA Fiat and Abarth brands. “With 6 million all-time units sold and over 2 million of the model renewed in 2007, the Fiat 500 is the European leader in the city car segment and has been the best-selling FCA car for the last 2 years. All this clearly shows how affectionate people feel towards our 500”.
The brand has also launched a new 500 Dolcevita special edition celebrating their success. The new model is dedicated to the customer who is in search of exclusivity and elegance in an affordable city car package. The same values underlie the most authentic Italian style that in collective imaginary is embodied by the “Dolce Vita” years. As befitting for a timeless diva, the new car sports an exclusive Gelato White livery, enhanced by a red, white and red beauty line drawn around the entire silhouette. The cursive “Dolcevita” chrome badge on the rear that perfectly complements the chrome molding on the hood, the chrome mirror caps and the side molding with the “500” badge. The look is completed by elegant diamond-finished 16-inch white aluminum-alloy wheels and Skydome glass roof on the hatchback version.
For the convertible version of the 500, Dolcevita deserves special attention. For the first time in the history of the model, it is fitted with a horizontal white-and-blue striped top with embroidered red “500” logo inspired by the deck chairs and beach umbrellas of the Italian Riviera of the Sixties. These brushstrokes of color, hinting to white sands and blue seas, are created with a production process using looms that simultaneously weave the blue and white threads to achieve a fresh denim effect and the red thread for the “500” logo, that is the exclusive signature of the special edition.
This year also sees the celebrations to mark the tenth birthday of the 500 convertible, expressing the “free and emotional” approach to motoring. Launched in 2009, the irresistible 500C pays homage to the 1957 open-top car but also features state-of-the-art solutions, especially the innovative canvas soft-top, a real “window on the sky”.
The same refined elegance winking to the world of boating and sailing characterizes the interiors of the 500 Dolcevita with its wood dashboard and contrasting beauty line. To ensure stability, flexibility and perfect resistance over time, the wood is applied onto an ultralight carbon shell through a process that brings together craftsmanship, of sanding, tinting, finishing and quality control inspections, and industrial processes, such as stamping, milling, and assembly.
The passenger compartment is the perfect match for the exteriors and is made even more exclusive by new ivory-colored Frau leather seats with embroidered 500 badge, red piping, and a wicker-inspired central part. The ivory color scheme is mirrored on the edges of the mats.
Available in two configurations, hatchback, and convertible, the engine lineup of the 500 Dolcevita special edition includes the standard 69 horsepower 1.2-liter engine paired with the Dualogic automatic or manual transmission, the optional 85 horsepower 0.9-litre Twin Air and the optional 69 horsepower 1.2-liter using liquefied petroleum gas (LPG). The two optional engines are both pair with a manual transmission.
The Dolcevita Special Edition will only be available in the European ma
2019 FIAT 500 Dolcevita Special Edition Image Gallery: