Continuing to dominate the Brazilian market, FIAT ended June as the best-selling nameplate as it did for the entire first half of the year. At the top of the sales rankings, the Italian brand secured 21.9% of the market share and over 187,000 units sold from January to June. In total, FIAT has led the industry in the Brazilian marketplace for 18 consecutive months.
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The all-new Fiat Pulse B-segment SUV, launched in October 2021, is one of the main highlights of the brand. It stood out in a highly-competitive segment (the largest in Brazil and that represents 37% of the total market). In less than a year, the Pulse has already earned more than 10% of the segment, with around 25,000 units sold, and was the best-selling SUV in the country in April.
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When it comes to pickup trucks, the FIAT brand dominates the market. In another highlight in the first half of 2022, FIAT earned 51.9% of the pickup market. Over 1 of every 2 trucks sold in Brazil, is a FIAT.
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The subcompact Strada pickup leads the Brazilian and Latin American market in the first 6 months of the year with a whopping 93% of the segment’s marketshare. The compact Toro also has been selling well and is the best-selling pickup in its segment, with 85% of its marketshare.
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So far this year, FIAT has secured 3 of the 10 best-selling nameplates in the country: Strada, Mobi, and Toro. The electric 500e city car which was launched around a year ago has already become the 7th best-selling electric vehicle (EV) in the country.
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But the brand isn’t looking to stop there, instead, it is launching more vehicles. In the second half of this year, the Fiat Scudo van and long-awaited Fiat Fastback SUV will come to market.
For June, the brand reached 21% of the market share, with 34,862 units sold. In addition, Strada continues to be the best-selling vehicle in the domestic market with 9,840 units in the 6th month of the year. FIAT also placed two more models in the top-10 of the month, with the Cronos in 6th place with 6,048 units sold, and the Pulse in 10th with 4,839 vehicles sold.