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FIAT Launches New 500e “Dolce Vita By Design” Campaign!

All-Electric City Car Is Ready For Summertime Fun...

FIAT is launching the “Dolce Vita by Design” campaign which celebrates Italian beauty with its “joie de vivre”, breathtaking landscapes, and ingenious approach to art, music, and design. The star of the campaign is the 500e, a representation of the Italian “dolce vita”, it invites one to get back to the beauty of nature and those everyday and unique pleasures found both inside and outside the city.

Directed by Caterina Viganò for the studio Black Mamba, the spot shows a series of fantastic landscapes with a stunning new version of Nino Rota’s “Amarcord” by the maestro Flavio Ibba playing in the background. The spot is a clear invitation to always take a piece of Italian beauty along the ride, whatever the destination of the trip.

The Italian dolce vita will thus be seen in all its splendor, and the elegance of this one-of-a-kind lifestyle gets perfectly represented by the iconic style of FIAT’s most precious jewel which was created in 1957 and is still a symbol of Design Made in Italy. Today, in the face of a greater push towards green mobility, the 500e offers an innovative, 100% electric powertrain that guarantees enjoyment, sustainability, and efficiency. It is therefore the perfect city car and available to those who care both about the environment and a modern and distinct design.

The stars of the campaign are the three bodies of the 500e. The captivating hatchback, which is leading the brand’s transition to green energy is the focus of the first “Scenery” subject, while the Cabrio version, which has always been synonymous with the freedom of traveling in nature is featured in the second episode, “Sunshine”. The trilogy ends with the “Welcoming” commercial featuring the innovative 500e 3+1, with its “magic door” which eases the access to the rear seats so you can easily deal with everyday tasks.

The three versions, each in their own way, allow us to enjoy the beauty of Italy and fully experience the Italian lightheartedness in the DNA of the 500e, which is designed and “Made in Turin” so it can always remain relevant throughout the world.

 

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only a Co-Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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Can’t help thinking this 500e would be the perfect way to re-launch the Fiat brand in North America. Sure Fiat blew it first time around, but if they try again with new and more appealing products with a theme heavy on practical and reliable transportation, it should succeed. Bury that Fix It Again Tony anchor for good and make everything super dependable as well as modern. This 500e is impressive as all heck and could lead the re-launch, it’s just a perfect urban car. But we knew that, said that but failed to sell it somehow. What does the world know that we Americans should know? Sounds thematic to me.

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Can’t help thinking this 500e would be the perfect way to re-launch the Fiat brand in North America. Sure Fiat blew it first time around, but if they try again with new and more appealing products with a theme heavy on practical and reliable transportation, it should succeed. Bury that Fix It Again Tony anchor for good and make everything super dependable as well as modern. This 500e is impressive as all heck and could lead the re-launch, it’s just a perfect urban car. But we knew that, said that but failed to sell it somehow. What does the world know that we Americans should know? Sounds thematic to me.

They should be taking advantage of high gas prices... similar to what they did in 2009.

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