FIAT continued its leadership in the Brazilian marketplace throughout April. But this time, the brand has some exciting news about its all-new subcompact Pulse crossover SUV. After going on sale in the Brazilian market in October, the Pulse outsold every SUV nameplate on the market (including the Jeep® Renegade and Compass). It marked the first time for the FIAT brand ever to do so.
At the end of the month, FIAT reached 25.1% of the entire market share with 34,372 units sold in April. That was more than 13,000 units ahead of the runner-up. It marked the 16th consecutive month, that FIAT has been the sales leader in Brazil, and the Italian brand isn’t about the slow down.
As the best-selling vehicle in Brazil, the Fiat Strada subcompact pickup continued its title with 7,983 units sold (or 5.8% of the total market share). It even broke its own record in the segment with an incredible 99.5% market share in the category.
With the Pulse taking the best-selling SUV title for April, with 5,522 units sold for the month (or 11.2% market share in the segment), it was ranked the fourth best-selling vehicle in the country for April.
Among the top-10 best-selling vehicles in the country, half of them belong to FIAT. The subcompact Mobi held the third position with 5,911 units sold (4.3% of the market share), the Agro was the sixth best-selling vehicle with 5,488 units (4% of the market share), and the Toro compact pickup finished eighth on the list with 5,108 units sold (3.7% market share).
In terms of dominance, FIAT controlled 32.1% of the hatchback segment and 55.8% of the pickup truck segment in April.
“April was a special month for FIAT, in addition to continuing to lead the national market, having the most sold vehicle in Brazil and 5 models in the ranking of the 10-best sellers in the country, we also made history with Pulse, it was the first time that FIAT had an SUV at the top of the segment. The Pulse was born to be a new benchmark in the SUV category, and the month of April saw this model’s vocation,” says Herlander Zola, FIAT’s Senior Vice President for South America.