Last week, we told you that Dodge was planning on making an announcement on social media to celebrate the fact that the brand had achieved it’s 500 million horsepower goal two months early and that it was extending the successful “Dodge Power Dollars” campaign for the rest of the year. Then on Tuesday, the Dodge brand released details on the announcement.
“At Dodge, we know that no matter how much horsepower you have, a little more can’t hurt. So we’re giving all our loyal fans an opportunity to get one of our highest horsepower Challenger models for free,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “Unfortunately, there isn’t really any such thing as free horsepower, so these five lucky Dodge fans will have to earn their way in by answering a horsepower question. Ok, the questions are ridiculously difficult, but it is a free Challenger SRT Hellcat Redeye, and we’ll help you along the way.”
That’s right, Dodge is giving away five special edition TorRed 2019 Dodge Challenger SRT Hellcat Redeye models with a theme that harkens back to last year’s holiday season and the widely popular Challenger SRT Hellcat Redeye Express. According to Dodge, the “Dodge Horsepower Challenge” will be held for five weeks, with five questions being asked. Answering the multiple-choice question correctly will get you registered to be eligible to win.
The Mayor of Muscleville himself, professional athlete, pro wrestler, and automobile aficionado Bill Goldberg, will be providing the challenge questions with multiple-choice responses online at Dodge.com every Tuesday for five weeks, starting November 5th. The public can visit the Dodge brand’s Twitter and Instagram channels before attempting to answer the questions to discover clues, which come in the form of hidden hashtags in imagery, to help narrow down the multiple-choice options.
Each new challenge question will launch on Dodge.com at 8:00 am EST and run until the following Monday at 11:59 pm EST. The answer to each week’s question will be available on Dodge.com, one week after the question was asked and the new question is asked. For the official rules, you can visit Dodge.com.