Dodge Hornet Falls to Second Slowest-Selling Car in America for June 2024

In the ever-changing world of car sales, keeping an eye on which models are moving quickly and which are sitting on lots can be crucial for buyers and dealers. The Dodge Hornet has found itself in an unfortunate position for the start of June. Once the slowest-selling car in America, it has now been bumped to the second spot by the Jaguar I-PACE.

The Dodge Hornet has a whopping 550 days of inventory on dealer lots. Given the current sales pace, selling all the Hornets available would take about a year and a half. With 15,679 Hornets sitting unsold and only 1,283 sold over the past 45 days, this model struggles to find buyers.

Stellantis Struggles Continue –

The difficulties faced by Dodge Hornet are not unique to Stellantis, the parent company behind brands like Jeep, Ram, and Dodge. Stellantis has consistently led the list of slowest-selling cars, and June is no exception. Four of the top ten slowest-selling models belong to the Stellantis family.

Jeep® Wagoneer –

Another notable model on the list is the Jeep® Wagoneer. With 9,856 units available and only 1,722 sold in the past 45 days, the Wagoneer has a Market Day Supply (MDS) of 258 days. This extended supply indicates that the Wagoneer is also experiencing slower-than-expected sales, contributing to Stellantis’ overall struggles.

Ram 2500 – 

The Ram 2500 Pickup, a popular choice for those needing heavy-duty capabilities, is among the slowest sellers. There are currently 47,611 Ram 2500s on lots, with 9,281 sold in the last 45 days. This results in an MDS of 231 days, signaling a significant inventory overhang.

Jeep® Gladiator – 

The Jeep Gladiator, known for its off-road prowess, has 24,152 units waiting for buyers and 4,962 sold recently. With an MDS of 219 days, the Gladiator joins its Stellantis siblings in the slow-selling category, highlighting a broader trend across the conglomerate’s lineup.

What’s Causing the Slow Sales? –

Several factors could be contributing to the slow sales of these models. Economic conditions, changes in consumer preferences, and competitive pressures from other brands all play a role. Additionally, the rise of electric vehicles (EVs) and hybrid models may be shifting consumer interest away from traditional gasoline-powered vehicles like those offered by Stellantis.

Stellantis vehicles, such as the Dodge Hornet, Jeep Wagoneer, Ram 2500, and Jeep Gladiator, face additional challenges. Higher prices, high interest rates, and low incentives are significant hurdles compared to the competition. In a market where consumers are becoming more price-sensitive, these factors make Stellantis models less attractive.

Stellantis’s challenge remains to attract buyers in a crowded and evolving market. Dealers may need to offer significant incentives or rethink their sales strategies to move these vehicles off their lots. Addressing these pricing and financing issues could improve sales and reduce the high inventory levels.

A Buyer’s Market for Some Models – 

This situation can present opportunities for consumers. A high MDS often means dealers are more willing to negotiate to move inventory. Now might be the time to strike a deal if you’re in the market for a Dodge Hornet, Jeep Wagoneer, Ram 2500, or Jeep Gladiator.

As we continue to navigate the complexities of the current car market, monitoring inventory levels and sales trends can provide valuable insights for buyers and industry watchers alike. 

Source: CarEdge.com