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The anxiety of overlap is what made FCA Italy sell less and less, what makes margins shrink, what makes models die on powerpoint. If you can't fund development of an Alfa E-SUV on its own, you can build it together with a Jeep or Maserati. If Maserati stays true to their recovered luxury focus it's quite easy to differentiate it from it's premium Alfa sister models. And it's not hard to differentiate it from the bread-and-butter brands. Also 500 and Alfa would always have pretty different character. VW manages to do it, PSA does.
I guess Alfas strange sequence of model launches is simply based on opportunities. Now they got the easy opportunity to fund a B-SUV. 1. through FCA sisters, 2. through CMP platform. No money and momentum for strategic planning. For a new Giulietta they didn't have matching FCA sisters in planning.
First of all there is big problem with shared sales network.
There is no point of having two similar products. No one is doing that.
VW managed to make cars on the same platform with different character? Far from truth especially with the newest generation of MQB A1 based cars. All are very similar, especially inside. For example interior is part where PSA better differentiate their products. All controls and design language are different for each brand. But then look at the outside and one could mess Corsa and 208 looking at their silhouettes.
And tell me where is a difference between Škoda Karoq and Seat Ateca because I can't find one.
So separate dealership network would help to put life into some brands. For example Chrysler. It's ideal people mover brand for North America. And please do not propose just a simple Pug rebadge.
But if you look at FCA you have some twins like Renegade and 500X. They look totally different. AFAIK even some structural parts are slightly different executed. You'll not find that in VAG empire.
BTW from what I've heard Mike Manley is the name of guy who stopped 2 Alfa Romeo projects, 1 Maserati, and switched 1 Alfa project over to Maserati. I'm talking about cats which were in phase where you have signed contracts with suppliers.
One of such cars is Alfa Romeo E segment SUV. Its development was always connected to Grand Cherokee WL. Development, not necessarily production.