Here's the bottom line. The guy earlier in this thread who said it's all about marketing is 100% correct. I go to some of the largest car shows in the Ohio Valley region of the country. When I'm there, what I see is people age 20 through age 70 all along the streets, parking lots, etc. with their hoods up talking about their engines, modifications, builds, etc. People of all ages enjoying the hobby. And the thing that makes it all work is that with ICE, and so many variations of ICE, no two cars are identical. That's what keeps it interesting. That's where the hobby comes into the equation...guys building their cars to be what they want, or to try and be faster than the next guy.
When I ponder a world where every car is an electric motor tied to a battery pack it makes me sick. I cannot imagine a group of 500 EV cars at a car show with their hoods up so that everybody walking by can see a "trunk" or at best a wiring harness. It's never going to work. At that point the entire point is lost. There is no hobby in that. No fun in that. It would destroy the sports/muscle car segment.......
......which is EXACTLY why Ford has publicly stated that as long as there's a Mustang, there will be a V8 engine under the hood. Their CEO is wise enough to know that in THIS segment, there is no place for an EV.
So yes, the big problem Dodge has now is marketing. They've got two powertrains in the new car, and nobody wants either.
And I do not buy the argument "Dodge had no choice". There's always a choice. GM sells new V8s and is investing money in additional new V8s in the coming years. Ford sells new V8s. Dodge could have spent the R&D money on bringing the Hemi lineup into current emissions standards and then they wouldn't have killed their company. But mark my words, after the early adopters get their new Chargers next year, that car is done. It won't sell well enough to even justify keeping around past the mid-cycle refresh.
Dodge is done. Stick a fork in them. And I hope that when Jeep is sold off, the new owner cares enough about it to do it justice.