Chrysler Joins Forces With PEANUTS For New Pacifica Campaign

Chrysler is taking a nostalgic turn this fall, partnering with the legendary PEANUTS franchise in a new multi-installment marketing campaign for the Pacifica. The collaboration brings Snoopy, Charlie Brown, Lucy, Woodstock, and the rest of the iconic comic strip crew into Chrysler’s world, reminding families why the Pacifica remains America’s best-selling minivan.

A Campaign Full Of Familiar Faces –

The first wave of videos—titled “The Next Adventure,” “Perfect Pair,” and “Ready, Set, Ride”—has already launched across Chrysler’s social media platforms, including YouTube, Instagram, Facebook, and TikTok. These spots highlight family adventures, football season traditions, and the spirit of fall, with the PEANUTS gang riding along in the Pacifica. Additional videos are set to roll out through the autumn months, keeping the campaign fresh and tied to seasonal moments like Halloween.

Chrysler’s Family-Friendly Message –

Chrysler CEO Chris Feuell called the partnership a natural fit. “This partnership between America’s beloved PEANUTS and the Chrysler Pacifica – America’s best-selling minivan – truly is the perfect pairing,” Feuell said. She pointed out that the Pacifica has the versatility families need, with seating for up to eight passengers and plenty of room for backpacks, football gear, and even Snoopy himself.

The campaign isn’t just about showing off the Pacifica’s space. It’s also about tapping into the emotional side of family travel—those long-lasting memories that come from time spent together on the road.

Nostalgia Meets Modern Marketing –

Scott Shillet, VP of Global Licensing for PEANUTS Worldwide, emphasized the emotional pull of the brand. “For 75 years, PEANUTS has been an integral part of daily life for families around the country,” he explained. By teaming up with Chrysler, the beloved characters will be reintroduced in a new way that resonates with parents and kids alike.

Chrysler’s Global Chief Marketing Officer, Olivier Francois, added that this campaign is designed to bridge nostalgia with modern family life. “Both our Chrysler Pacifica minivan and PEANUTS are known for bringing families together to create long-lasting, joyful memories,” he said. Francois also highlighted how this series sets the stage for Chrysler’s end-of-year sales push.

Beyond Social Media –

While social media is the anchor for the campaign, Chrysler plans to spread the message further. Expect to see PEANUTS integrated into Chrysler’s display ads, dealer websites, and even Chrysler.com. By running across digital and retail touchpoints, the automaker is ensuring families can’t miss the playful crossover.

The creative work was led by the Austin-based agency GSD&M, which helped bring the two iconic brands together in a way that balances fun with Chrysler’s family-focused image.

Trunk Or Treat And Beyond –

As Chrysler reminds parents, the Pacifica is also the “official minivan of Trunk or Treat.” With its clever storage, flexible seating, and “scary good” capability, Chrysler is leaning into the Halloween tie-in, knowing many families will be using their minivans as the centerpiece of seasonal fun.

Why This Matters –

The Chrysler brand is gearing up for its 100th anniversary in 2025, celebrating a century of Walter P. Chrysler’s innovation. As the company prepares for future products—including a refreshed Pacifica in 2026, a new crossover, and a model inspired by the Halcyon concept—it makes sense that Chrysler is leaning on both nostalgia and family appeal to keep Pacifica top-of-mind.

On the other side, PEANUTS remains one of the most recognizable and beloved franchises in the world. Owned jointly by WildBrain Ltd., Sony Music Entertainment (Japan), and the family of creator Charles M. Schulz, the brand has stayed culturally relevant for 75 years through comic strips, TV specials, merchandise, amusement park attractions, and even a partnership with NASA.

By teaming up with PEANUTS, Chrysler has positioned the Pacifica not just as a minivan, but as a rolling part of family memories—much like Snoopy’s doghouse or Charlie Brown’s football. It’s a smart play that blends humor, nostalgia, and practicality while reinforcing Chrysler’s identity as a family-first brand.

As the campaign unfolds, don’t be surprised to see Snoopy and the gang popping up in your feed—right next to the Chrysler Pacifica, ready for the next adventure.