The Chrysler brand is launching a new multimedia advertising campaign for its 2022 Chrysler Pacifica and Pacifica Hybrid. The new campaign sheds some comic relief comparing the freedom of the #VanLife influencer lifestyle with the Pacifica as the more ideal choice for parents living their best “real life.” Van Life” features three new 30-second spots with the broadcast debut of “Duel.” The three videos are now viewable on the Chrysler brand’s official YouTube channel.
“The current van lifestyle phenomenon presented an opportunity for us to inject some levity into our newest Chrysler campaign,” said Olivier Francois, Global Chief Marketing Officer, Stellantis. “What our Chrysler Pacifica and Pacifica Hybrid owners want and need is not what many van influencers want from their vehicles. Knowing this, we designed a light-hearted campaign that puts a spotlight on the unprecedented features and versatility of the Pacifica minivan from a family perspective.”
“The van life of everyday families is different from what many might see in pictures and video across social media,” said Chris Feuell, Chrysler CEO. “Our Pacifica and Pacifica Hybrid owners want premium features like Nappa leather seats. Screens for every child. An ingenious space with storage to carry everything. Seamlessly connected infotainment and safety features. And yes, even a built-in vacuum. This is the van life that our owners and families crave, and this is what van life means for the Chrysler brand.”
The Chrysler brand created the campaign in partnership with Doner.