It’s summer time and the Chrysler brand is launching a new line of athleisure wear for those excursions and activities outdoors. What makes the collection unique, is that the collection was created in collaboration between the Stellantis Licensing & Marketing Team and Winnie Cheung, Chief Designer – Stellantis Advanced Studio.
“The Chrysler brand has always been about ingenious style and functionality with a focus on providing solutions to make things easier for our customers’ busy lifestyles,” said Chris Feuell, Chrysler CEO. “This special collaboration truly embodies what the brand represents with the ultimate goal of creating high quality and modern products that enable consumers to be comfortable while on the go, with practical sophistication.”
Chrysler wants to provide a larger platform that showcases the talent that goes beyond vehicle design, the Chrysler Athleisure Merchandise Collection is the third collaboration initiated by the Stellantis Licensing & Marketing Team and the Stellantis Product Design Office in Auburn Hills, Michigan. Previous collections include merchandise for both the Dodge and Jeep® brands that were inspired by Stellantis North America designers.
Cheung has been with the design studio for the past 15 years and has had her hand in working on some of the most popular vehicles in the Chrysler Group portfolio. This includes the interior for the 2013 SRT Viper (ZD), 2013 Dodge Dart (PF), 2014 Jeep Cherokee (KL), 2017 Chrysler Pacifica (RU), and 2022 Jeep Compass (MP), just to name a few.
The Chrysler Athleisure Merchandise collection is made up of 8 pieces including hoodies, long-sleeve shirts, leggings, a jacket, and a Chrysler-branded canteen.
“My inspiration for the Chrysler Athleisure Collection stems from my real-life experience as a full-time mom and employee,” said Cheung. “The aesthetic of this collection is simple, modern with a versatile approach, allowing consumers to be chic, comfortable and effortless in their everyday lives.”