April was another great month for the Jeep® brand in Brazil. The American adventure brand sold a total of 10,831 units, maintaining its leadership among SUVs with a 22% share, and contributing to the excellent results for the year thus far.
With the April results, Jeep conquered 8% of the total Brazilian market accumulated in 2022, considering passenger and light commercial vehicles (LCVs). In the first four months of the year, the brand has sold 41,134 units (that is 24,475 more vehicles than what the brand did in Canada, during the Q1 of 2022).
April was also the month of the launch of the country’s first electrified Jeep, the plug-in hybrid (PHEV) Compass 4xe, which marked the beginning of a new phase for the brand with unprecedented technology and performance in the segment. The Compass 4xe is the only hybrid 4×4 in its segment, with a consumption of up to 25.4 km/l (59.74 mpg) and a range of more than 900 kilometers (559 miles) in hybrid mode, in addition to 44 kilometers (27 miles) in 100% electric mode. The model’s performance also stands out, with an acceleration from 0 to 100 km/h (0 to 60 mph) in 6.8 seconds and a top speed of up to 206 km/h (128 mph).
Jeep also launched its popular “Jeep Wave” program in Brazil, this past month. The program was developed thinking of customers who love adventure and bringing exclusive experiences, unmissable advantages, and unprecedented discounts for Jeepers.
“April was a very special month for Jeep, as we conquered an expressive market share in Brazil in the year, with 8%, and we continue to be the absolute leaders among SUVs in the country. A huge pride and confidence in the work of our teams and our Dealer Network”, commented Everton Kurdejak, Jeep’s Senior Vice President of Commercial Operations for Brazil. “In April, we launched our first plug-in hybrid vehicle in the country, the Compass 4xe, providing our customers with an electrified version of their adventures, and we also introduced Jeep Wave, Jeep’s relationship program to be closer to our customers. customers and talk to future ones as well.”, added the executive.
In recent days, Jeep announced that its Gladiator Rubicon midsized pickup would be joining the lineup later this year.
Source: Jeep Brazil