It’s National Dog Day and the Jeep® brand has announced its winner for its #JeepTopCanine contest. Bear who was chosen from thousands of entries for the top honor has been crowned the favorite among the 8 finalists. Named the first-ever #JeepTopCanine, Bear will appear as the newest (and cutest) face of the Jeep brand across its social media channels, appearing in exclusive content for the next year.
“As the true cult SUV brand revered around the world for its off-road legacy, Jeep owners share a love of adventure and freedom, and it’s almost an unwritten law that if you take out your Jeep SUV, your dog is coming with you,” said Olivier Francois, Chief Marketing Officer, FCA. “It’s that same devotion for their ‘best friends’ that our fans share for their Jeep vehicles. We saw it throughout our first-ever #JeepTopCanine search, giving our fans the opportunity to share and connect with fellow Jeep brand enthusiasts about their shared passions, reaching millions of fans through views and engagements across our social media channels and digital website throughout July and August.”
Jeep enthusiasts have been known to have their dogs with them as they seek out adventure, proudly featuring them along with their favorite Jeep vehicle in social media content through the years. For 2020, the brand recognizes the four-legged Jeep adventures and will continue to do so, until a new furry representative is selected on National Dog Day 2021.