Alfa Romeo U.K. has partnered with Amazon to deliver test drives of the brand’s first ever SUV, the Stelvio. Through www.amazon.co.uk, customers can choose a time and date that’s convenient for the car to be delivered to their home, workplace or wherever best suits them.
For a limited time, this initiative will let customers use their desktop or mobile device to type in their postcode on the dedicated page www.amazon.co.uk/adlp/alfaromeo, select their preferred date and time and have an Alfa Romeo specialist deliver the Stelvio directly to them.
On the 45-minute test drive, the customer can put the Stelvio through its paces on roads familiar to them, while the specialist will be able to answer all their questions and show them how to get the most out of the car. Should customers wish to purchase, they will then be directed to their local Alfa Romeo retailer.
Customers in London, Birmingham, Manchester, and Edinburgh will be able to book test drives on selected weekends throughout November and December. Any customers living outside of the eligible areas can test drive the Stelvio at their local Alfa Romeo retailer, along with the rest of the range.
Alfa Romeo Amazon test drive slots will last for 45 minutes and will be available on a first come first served basis.
James Marsh, customer experience director for FCA UK, commented: “The Stelvio is the first SUV from Alfa Romeo and with this new car has come fresh thinking. Working with Amazon on this test drive programme has given us the chance to put our customers at the center and make the whole process of trying a new car as convenient as possible while still allowing them to experience the Alfa Romeo passion.”
To find out more about the Alfa Romeo Amazon test drives visit www.amazon.co.uk/adlp/alfaromeo.