Maserati’s Future in Limbo as Stellantis Considers Possible Sale

Is Maserati for sale? According to a new report from Reuters, it just might be.

Sources close to Reuters have revealed that Stellantis is weighing multiple options for its struggling luxury brand Maserati—including a potential sale—as part of a broader strategy to overhaul its massive 14-brand lineup. While Stellantis officially denies any plans to offload Maserati, insiders say the company hired consulting firm McKinsey back in April to explore the impact of ongoing U.S. tariffs and to evaluate the future of both Maserati and Alfa Romeo.

The internal discussions reportedly began before Antonio Filosa was tapped as the brand’s new CEO. At the time, Stellantis was being overseen by Chairman John Elkann, who was already rethinking the long-term viability of all Stellantis brands—including Chrysler, Peugeot, Jeep®, Dodge, Alfa Romeo, and more.

Maserati, known for its high-end Italian luxury cars, is currently Stellantis’ only premium marque. But it’s no secret that the brand has been facing headwinds. Global competition, sluggish U.S. sales, and pressure from Chinese EV brands have all made life tougher for the trident-badged automaker.

Despite the rumors, a Stellantis spokesperson told Reuters: “Respectfully, Maserati is not for sale.” Still, the company’s stock has been under pressure—losing nearly two-thirds of its value since March 2024—and some investors are urging a leaner, more profitable brand portfolio.

Under former CEO Carlos Tavares, Stellantis had maintained a “no brand left behind” strategy. But with Tavares stepping down in December and Filosa now at the helm, the future of Maserati—and perhaps other underperforming brands—may not be so certain.

The Reuters sources who disclosed the internal strategy were not authorized to speak publicly and requested anonymity. McKinsey, for its part, declined to comment.

While no official decisions have been made, the writing on the wall is becoming clearer: Maserati’s future under Stellantis might be approaching a turning point.

Source: Reuters