Brazil has been the Jeep® brand’s second-largest global market behind the United States for some time now. Despite a global semiconductor shortage that is plaguing the automotive industry and ongoing pandemic restrictions, Jeep continues to achieve success in the Brazilian market.
Celebrating the launch of the all-new Commander and the updated Compass, the Q3 of 2021 ended with 38,506 vehicles sold, compared to 11,408 in September. Jeep reached a 23.1% share in SUVs when considering July, August, and September. In the same period, another unprecedented mark was achieved – an 8.3% market share in the industry.
Once again the 2021 Jeep Compass led among SUVs, but in September it did more. It took the unprecedented position of second place among automobiles (or third if you consider light commercials as well). With 6,824 units sold, the model still had the second-best month in its history and was responsible for 49.1% of sales in its segment of medium SUVs (C-SUVs). So far this year, there have already been 52,871 units sold.
Ninth in the overall rankings for automobiles and light commercials, the Renegade had 4,503 vehicles sold in September and 18,067 in the third quarter, when it accounted for 17.2% of its Compact SUV (B-SUVs) segment. The Renegade reached 42,415 units, so far in 2021.
“We’ve hit record after record in recent months not just in our segments, but in the industry as a whole. The position achieved by Compass in September and our market share brand in the quarter are just proof of this. And better with unprecedented levels of customer satisfaction as well. With all these results, everything indicates that we will have a very positive year-end for Jeep”, says Everton Kurdejak, Director of Commercial Operations of Jeep for Brazil.