Jeep® is showing the Italian market just how good the Gladiator (JT) is as a lifestyle pickup, by showcasing the midsized pickup at the 79th Annual Esposizione Internazionale Ciclo Motociclo e Accessori (EICMA) or Milan Motorcycle Show in short. The show opens to the public today and goes through Sunday, November 13th.
When it comes to the off-road scene, most people automatically think of the Jeep brand. But for those who look to transport their off-road toys to a destination, the Jeep Gladiator can do both: carry their off-road toys to a destination and tackle most off-road obstacles in its way.
Sharing its DNA with the iconic Jeep Wrangler (JL) in terms of unparalleled all-terrain capability, and open-air driving freedom, the Gladiator is a unique tool to fully experience the outdoors. At the same time, it is a model that has been specifically designed and engineered to be 100% pickup and allows you to be able to “go anywhere and do anything” thanks to advanced technological content.
An incomparable vehicle, therefore, and perfectly suited to the needs of professionals and two-wheel enthusiasts.
On display with the Gladiator is a new 2023 Yamaha Tenere 700 Rally Edition adventure bike.
Jeep looks to push the Gladiator in its select markets (Italy and Spain) right now, as the European public awaits an electrified variant to open up the Jeep truck’s appeal across enlarged Europe.
This isn’t the first time the Jeep Gladiator has been marketed at the motocross crowd. The Mopar Design Studio created the Gladiator Flatbill Concept mixed with the extreme thrills of the Motocross world resulting in an unmistakable, loud, and rowdy appearance that serves as the ultimate hauler for an array of toys.
For now, those who are able to attend EICMA will be treated to not only the Gladiator but acrobatic shows, entertainment, live shows, and motorcycle racing in the off-road arena also.