As the automotive industry moves forward with its plans for electrification, the 96-year-old Chrysler brand is currently in a revitalization period. With only three vehicles (two of which are minivans) in its current lineup, the American brand is looking to expand its portfolio over the next half-dozen years with vehicles that embrace the electric propulsion movement and take on the electrification efforts of brands like Tesla, head-on.
A couple of weeks ago, we told you about the brand’s plans to bring another version of its Airflow Concept to this week’s New York International Auto Show (NYIAS). Our sources within the Stellantis organization confirmed that another version of the Airflow would be shown at NYIAS. The new concept would feature even more production-oriented content and would be painted in a new Black exterior paint scheme, highlighted by Dark Bronze-colored accents similar to those from the popular limited edition Alloy Edition models, that the brand launched during the 2017 model year.
The Chrysler brand confirmed the information earlier today, with an announcement to the media about a press conference scheduled for the NYIAS on Wednesday, April 13th. The announcement also included a teaser shot of a new grille and illuminated logo design.
The Airflow will be the first of up to four new vehicles based on the upcoming STLA Large architecture.
Originally shown as a technology “buck”, the Chrysler Airflow Concept showcased the latest Uconnect 5 in-vehicle technologies at the 2020 Consumer Electronics Show (CES) in Las Vegas, Nevada. Some of those technologies can be found in vehicles like the all-new Jeep® Grand Cherokee, Jeep Wagoneer, and Jeep Grand Wagoneer.
The vehicle was teased once again during the company’s EV Day 2021 presentation, before making an official appearance at Stellantis’ Software Day presentation. It was only a few days later, that we were treated to see the Airflow Concept in person at the 2021 CES show.
“The Chrysler Airflow Concept represents the future direction of the Chrysler brand, providing a peek at the dynamic design, advanced technologies, and seamless connectivity that will characterize the full-electric portfolio we plan to reach by 2028,” said Chris Feuell, Chrysler CEO at CES. “Chrysler is an iconic American automotive brand, with a heritage in creating new advanced technologies and product segments. Our brand will serve at the forefront as Stellantis transforms to deliver clean mobility and connected customer experiences.”
We also were told to expect the dark-colored theme to carry over throughout the interior as well. To give the Airflow a more sporty look. The interior should feature a few items that are “closer-to-production” specifications as well. Items like the steering wheel and rear seating areas are expected to be altered from what we have seen on the earlier model. The dual rear-bucket seats with a center console, are expected to be upgraded to a bench seat allowing for 5-passengers.
Chrysler is scheduled to hold a 20-minute press conference at the NYIAS show media days from 11:45 am to 12:05 pm EST on Wednesday, April 13th, 2022. It should be interesting to see the new changes as Chrysler aims to bring the concept to production for the 2025 model year.
Stay tuned to MoparInsiders.com as we will be covering the unveiling of the Chrysler Airflow Concept at NYIAS.
