The New Maserati GranTurismo Takes Center Stage At Milan Design Week

The upcoming 2023 Milan Design Week will feature the highly anticipated new Maserati GranTurismo, which will be showcased alongside three original GranTurismo One-Offs from the Maserati Fuoriserie Program. The event will attract a diverse and cosmopolitan audience, highlighting the refinement, beauty, and essential design that has become a hallmark of Maserati’s legacy.

The GranTurismo Launch Edition PrimaSerie 75th Anniversary Edition will be exclusively created for the event, adding a touch of exclusivity to the selection of vehicles designed to enhance the long-distance sports car par excellence. This limited edition model will be available in four unique configurations, with a total of 300 units celebrating the quintessence of Italian luxury in terms of performance.

The GranTurismo One Off Prisma and the GranTurismo One Off Luce will also be showcased at the event. The former pays homage to the brand’s heritage, while the latter represents Maserati’s experimentation and constant research in innovation and sustainability.

The GranTurismo One Off Prisma is an ode to the brand’s 75-year heritage, showcasing Maserati’s know-how that has imbued all the cars it has made over time. The bodywork of this One Off comes with a chromatic partnership consisting of 14 different colors, with two colors looking ahead to the future and the other 12 selected from the hues of the most popular GranTurismo models of the past.

The GranTurismo One Off Luce is a statement of innovation and sustainability, reflecting Maserati’s constant research and experimentation. Its outfit is an original chromatic mirrored monolith, engraved with a dynamic laser-etched pattern and painted in an almost absent colour that makes the contours of the car blend into its surroundings. The interior of this One Off are made of ECONYL®, a regenerated nylon yarn resulting in a unique aesthetic metamorphosis.

The GranTurismo Launch Edition PrimaSerie 75th Anniversary, the GranTurismo One Off Prisma, and the GranTurismo One Off Luce embody Maserati’s legacy projected into the future, and represent Hiroshi Fujiwara’s visionary homage to the Trident. Visitors and car enthusiasts can view these refined masterpieces on display at the new Maserati Rossocorsa store – Viale di Porta Vercellina 16 – in Milan’s elegant Magenta district on April 20th, upon reservation.