In a groundbreaking partnership that brings together two iconic brands known for their rugged spirit and adventurous ethos, Merrell, the world’s leading outdoor footwear brand, and Jeep, synonymous with off-road excellence, have unveiled the “Merrell Moab 3 Mid x Jeep” hiking boot. This limited-run collection is set to hit shelves on Monday, Oct. 16, 2023, offering enthusiasts in eight countries a piece of history that fuses the best of both worlds.
Drawing inspiration from the legendary Moab, Utah, the Jeep brand’s ultimate playground, these boots are a testament to the shared legacy of Merrell and Jeep. The Merrell Moab 3 Mid x Jeep incorporates unique design elements that pay homage to hidden Easter eggs found in Jeep 4x4s. From custom molded Rubicon badging to red “tow” lace hooks reminiscent of the Wrangler Rubicon’s distinctive features, every detail has been carefully curated.
A Symphony of Design Details –
- Metal Lace Hardware: A nod to the hatches on the Jeep 4×4 hood, these details ensure the boots are as rugged as the vehicles they draw inspiration from.
- Monochromatic Color Scheme: Iconic Jeep 4×4 exterior colors, including Sarge Green, Sting Grey, and Hydro Blue, are tastefully integrated into the design, creating a striking visual appeal.
- Hexagonal Mesh: The upper mesh mirrors the hexagon pattern found on the Wrangler’s grille, providing a subtle yet powerful connection to Jeep’s design DNA.
- Seven-Slot Grille Embossing: A tribute to Jeep’s distinctive seven-slot grille, this feature is discreetly embossed in the backstay, subtly nodding to the vehicle’s iconic front end.
- Topographical Footbed Inserts: Offering a unique touch, the footbed inserts showcase a topographical map of Hell’s Revenge, an acclaimed off-road trail in Moab, Utah, inviting wearers to explore the rugged terrains with confidence.
A Boot that Defines Adventure –
“The ‘Merrell Moab 3 Mid x Jeep’ collaboration is where adventure meets adventure, bringing together the legacies of two iconic brands. The Jeep brand’s loyal fan base resonates with Merrell’s own community, and these boots offer on- and off-road capability, ensuring you can conquer any journey with confidence,” remarked Lindsey Lindemulder, Merrell’s Senior Director of Brand Marketing.
A Chance to Win a Jeep® Wrangler –
To celebrate this momentous launch, Merrell is hosting a Jeep Wrangler giveaway, providing enthusiasts with an opportunity to own a piece of the Jeep legacy. No purchase is necessary to enter, and residents of the U.S., Canada, Peru, and Panama are eligible to participate. The sweepstakes run from Monday, Oct. 23, 2023, through Monday, November 6, 2023.
The “Merrell Moab 3 Mid x Jeep” boot will be available in the U.S., Canada, Taiwan, China, Japan, Peru, Panama, and Colombia while supplies last. Select DICK’S Sporting Goods, Public Lands, and Atmosphere locations will also carry this limited-run collection.
For additional information on the Merrell Moab 3 Mid x Jeep boot and to sign up for launch notifications, visit merrell.com/jeep.